Get Untangled, Unstuck, and Unleashed.
When marketing stops working, you don't need more dollars. You need change.
From message clarity to leadership dynamics, we unblock.
Since 2000, we've helped 100 B2B clients breakthrough. Now their marketing moves the needle, reliably. Many rose to be the Lead Challenger Brand, Market Disruptor, or number two brand in their space. And, some have won national recognition such as Most Innovative or Best Place to Work awards.
From Negative to Positive, via Mel
“Mel’s insights helped our senior leadership pivot to build an end-to-end process that takes our raw data and turns it into well-communicated brand messaging — and provides us with a clear direction within our market. Now we’re the company where our competitors watch for marketing, branding, communication strategy, and social media prowess. ”
Michael Delamere
President, Premier Risk Solutions
“Working with Mel is like participating in a think-tank where she keeps everyone accountable to their goals. She approached what we needed very objectively, and provided insightful recommendations that we needed to hear (not just what we wanted to hear). We were struggling with communicating our mission to our market. Now we get high praise from our board and a very resourceful set of tools to help everyone communicate effectively with stakeholders, donors, and our market.”
Brent Cooper
Executive Director, Green Beret Foundation
“Every problem should be as much fun as solving brand messaging with Mel. Great insights into the industry and our company’s place in it. Focused on values and benefits, but personable, you know? From the first minute it was “This is fixable and we’re going to fix it. Let’s get into it”. And we did. Seriously, she’s the best brand strategist I’ve ever met.”
Lisa Patrick
Founder, and CEO, XTRAcredits
Her Brilliant Posts
Meet Melanie Asher, MBA
“Why did we hire you? A board member said you were the best marketing expert they’d ever worked with. They said you see marketing as a business, not another campaign. The next year I recommended you and told them the exact same thing.”
The single hardest job in B2B Marketing is shaping a brand to connect with its target audience. My work revolutionizes your brand presence online and offline. We streamline your marketing strategy because it's time for rapid expansion.
Through our collaborative efforts, my clients have gone on to achieve remarkable accolades including "Best Place to Work", "Most Innovative Company" awards earning national recognition and receiving multiple acquisition offers.
My forte lies in the intricate fusion of art and science, encompassing brand positioning, category design, and digital transformation. Whether it is through my comprehensive audits, Fractional CMO services, or dynamic presentations, I'm committed to guiding organizations in the pursuit of operational strategies that drive brand excellence, elevate marketing effectiveness, and drive revenue expansion.
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