Who won national recognition? See how Melanie Asher, MBA did It.

From Negative to Positive, via Mel


“Mel’s insights helped our senior leadership pivot to build an end-to-end process that takes our raw data and turns it into well-communicated brand messaging — and provides us with a clear direction within our market. Now we’re the company where our competitors watch for marketing, branding, communication strategy, and social media prowess. ”

President, Premier Risk Solutions


“Working with Mel is like participating in a think-tank where she keeps everyone accountable to their goals. She approached what we needed very objectively, and provided insightful recommendations that we needed to hear (not just what we wanted to hear). We were struggling with communicating our mission to our market. Now we get high praise from our board and a very resourceful set of tools to help everyone communicate effectively with stakeholders, donors, and our market.”

Executive Director, Green Beret Foundation


“Every problem should be as much fun as solving brand messaging with Mel. Great insights into the industry and our company’s place in it. Focused on values and benefits, but personable, you know? From the first minute it was “This is fixable and we’re going to fix it. Let’s get into it”. And we did. Seriously, she’s the best brand strategist I’ve ever met.”

Founder, and CEO, XTRAcredits

Her Brilliant Posts

  • Omicle®

    “Your work is extraordinary. We went through a complete rebrand that is actually working! We’ve had nothing but praise from the community and our donors about the changes we’ve made and the direction we’re going. Your work not only helped us get to where we are and it’s working in the market, we hoped it would work in. It’s spot on. After the rebrand, we were able to raise in three months what the organization previously raised in three years. We have a successful path forward. ”

    Interim Executive Director

  • Omicle®

    “Enthusiasm. Energy. Attitude. Mel delivered a knockout talk. Although her session was one of the last ones on the agenda, it was standing room only, and throngs of people were turned away. She could have easily filled up space twice or three times as large as the one she had. I left wanting to know more from her, and I know you will too!”

    The Ethics Guy

  • Omicle®

    “Unmatched Talent. Mel’s talent is unmatched. I rebuilt my entire program to better produce tangible outcomes for my clients. We rebuilt everything from the philosophy, brand, to my website. Mel is a true professional, intuitive and thoughtful. I highly recommend her.”

    Principle Consultant, Accelerate Your Results


Meet Melanie Asher, MBA

“Why did we hire you? A board member said you were the best marketing expert they’d ever worked with. They said you see marketing as a business, not another campaign. The next year I recommended you and told them the exact same thing.”

The single hardest job in B2B Marketing is shaping a brand to connect with its target audience. My work revolutionizes your brand presence online and offline. We streamline your marketing strategy because it's time for rapid expansion. 

Through our collaborative efforts, my clients have gone on to achieve remarkable accolades including "Best Place to Work", "Most Innovative Company" awards earning national recognition and receiving multiple acquisition offers. 

My forte lies in the intricate fusion of art and science, encompassing brand positioning, category design, and digital transformation. Whether it is through my comprehensive audits, Fractional CMO services, or dynamic presentations, I'm committed to guiding organizations in the pursuit of operational strategies that drive brand excellence, elevate marketing effectiveness, and drive revenue expansion. 



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