Articles

You have been told to keep things simple a million times. You know this, and yet we both know that advice is easier said than done - it’s so easy to get caught up in everything that’s happening (or should be happening), and then add in industry jargon, complex product features, or over-the-top marketing strategies. At the end of the day, if your customers can’t understand what it is that you do or what you offer, they will simply move on to someone else who can make things clearer for them. 

Th…

The business industry is a very highly competitive place to be, and it's somewhere where you need to continuously build trust and loyalty with your customers. Customers have more choices and higher expectations than ever before. They no longer just look for a product or service; they are also looking for a good relationship with the brands that they choose. That means that it's important to build trust and loyalty with your customers if you want to be successful and have a sustainable business. …

In 2024, customers have evolved beyond just seeking the best price or availability when choosing a business to patronize. They expect more from brands—demanding not only superior products and services but also meaningful engagement, sustainability commitments, and authentic interactions. The critical expectations customers have from businesses today and how companies can meet these demands to build long-lasting, trusted relationships into the future.

Excellent Customer Service

One of the mo…

In today's digital age, businesses must adapt to the evolving expectations of their customers. Gone are the days when phone calls and emails were the primary methods for customer service. Modern consumers demand quick, efficient, and convenient ways to resolve their issues and obtain information. To meet these demands, businesses need to explore and implement various modern channels for customer service. Here, we discuss some of the most effective and popular channels that can help enhance custo…

The best way to illustrate the importance of a good business website is to think about a bad example. Have you ever stumbled upon a terrible website?

A bad website is slow, clunky, and frustrating to use. It might have ugly or hard-to-read text. The color scheme might clash or make seeing widgets, text, and images. You might struggle to find what you’re looking for because the navigation system is terrible. It might even feature distractingly bad spelling.

The chances are that you didn’t stay …

If you run a business, there are a fair few challenges that are going to come your way, and you’ll need to deal with them all either personally or by using employees, partners, outsourcing, and so on. However, no matter which path you choose, it’s your ultimate decision what to do and how to do it, and it’s crucial you think about all the options. 

One thing you’ll need to do as a priority at some point (so it’s well worth coming up with some ideas now so you’re ready to use them when you need …

Needless to say, starting a new business is an exhilarating journey filled with dreams of success and independence. You want to garner customers, keep them interested in you, build up a community, and maybe even make some friends along the way with other businesses. It all sounds amazing, right? Well, it’s not always this incredible. Actually, sometimes, it can be full-on frustrating.

But how? Well along the way, new business owners often encounter challenges they didn't anticipate. It’s hard t…

Here’s a little secret: the amount of work that you put into your business BEFORE launching your brand is often reflected in your long-term success. After all, this allows you to build a strong foundation for your business so that you are able to really hit the ground running. Conversely, a lack of preparation means that you’re playing catch-up from the word go.

With that in mind, here are some useful tips on how you can set your business up for success! 

Deal with the formalities first. 

T…

In business, you always need to make sure that whatever you are doing is keeping people interested. The more you can keep customers interested in what you are doing, the more likely it is that they are both going to return to you again and again and that they are going to recommend your services and products to friends too. So with that in mind, you will need to know about some of the things you can do to keep your customers as interested as possible.

As you are about to see, it is actually eas…

Melanie Asher, MBA, Founder, and fractional CMO, has been featured on the podcast CEO M.I.S.C.H.I.E.F. Maker, hosted by the dynamic Mary Kathryn Johnson (MKJ)!

In this engaging series, Mary Kathryn Johnson delves deep into the minds of industry leaders, extracting invaluable insights and experiences to share with the entrepreneurial community. She explores the Mindset Shifts, Impact & Innovation, and Strategy & Tactics that have propelled her guests to remarkable success.

Mindset + Innovatio…