Articles

Succeeding in entrepreneurship is notoriously challenging and not something everyone does well. However, when you look at the people who got it right, they always seem to have a collection of traits in common. The overlaps aren’t perfect, but they are close enough for us to consider the notion that there might be a formula for entrepreneurial success. 

Relentless Work Ethic

At the top of this list has to be their relentless work ethic. Many entrepreneurs are prepared to give all their waking hours…

Think that branding is an aspect of running your business you can skimp on? You couldn't be more wrong. Indeed, branding offers many business-critical benefits, you’ll need to succeed.

Visibility

The benefit of effective branding is that it boosts the visibility of your business. It does this by using a consistent visual palette, making it easy for customers to recognize your brand over those you compete with.  The big benefit of this is that it helps to make your marketing and advertising much mo…

Winning at online business today needs more than your feminine wiles! Search Engine Optimization is a game-changer and can propel your sluggish website into the forefront of results pages. With methods such as making keywords make sense and refreshing old content, your SEO score, as seen by search engines, will begin to skyrocket in no time at all!

Nail the Customer Reviews

One of the most overlooked parts of SEO is how your business is discussed. This can be on forums, blogs, and new sites. But n…

Embracing data-driven strategies is not just a trend but a proven path to success. According to Forbes, companies that adopt data-driven approaches are 23 times more likely to outperform their competitors in customer acquisition and 19 times more likely to maintain profitability. Invoca's research further reveals that these companies drive five to eight times more sales than those not leveraging data. This data underscores the immense potential for growth and success that data-driven strategies …

Artificial intelligence (AI) is rapidly transforming how we search for and discover information, fundamentally changing the landscape for marketers. From Google’s integration of generative AI into search to AI-powered recommendations on social media platforms, the way users interact with content is evolving. For businesses, this shift presents new challenges—but also significant opportunities.

Rather than fearing AI as a disruptor, marketers should view it as a tool to enhance their strategies …

Flexibility is an important one for your customers and it’s something that can make a real difference to your business. The more flexibility you can provide to them, the better. You might, in turn, help create a more meaningful and intimate experience with your customers that encourages them to stay and return to your business instead of going elsewhere.

There are plenty of ways you can incorporate flexibility into your business. Here are a few ways to help offer flexibility for your customers …

Unlocking the Power of Fractional CMOs

We’re excited to announce that Melanie Asher, MBA, founder and Fractional CMO of Omicle, was recently featured on the WayeCreative podcast alongside Heather Lodge, founder of The Hybrid CMO. This episode dives deep into the transformative role of fractional CMOs and how they can drive success for companies in their first 90 days of engagement.

Key Highlights from the Episode:

1. Understanding the Fractional CMO Role: Melanie and Heather shared insight…

You have been told to keep things simple a million times. You know this, and yet we both know that advice is easier said than done - it’s so easy to get caught up in everything that’s happening (or should be happening), and then add in industry jargon, complex product features, or over-the-top marketing strategies. At the end of the day, if your customers can’t understand what it is that you do or what you offer, they will simply move on to someone else who can make things clearer for them. 

Th…

The business industry is a very highly competitive place to be, and it's somewhere where you need to continuously build trust and loyalty with your customers. Customers have more choices and higher expectations than ever before. They no longer just look for a product or service; they are also looking for a good relationship with the brands that they choose. That means that it's important to build trust and loyalty with your customers if you want to be successful and have a sustainable business. …

Customers have evolved beyond just seeking the best price or availability when choosing a business to patronize. They expect more from brands—demanding not only superior products and services but also meaningful engagement, sustainability commitments, and authentic interactions. The critical expectations customers have from businesses today and how companies can meet these demands to build long-lasting, trusted relationships into the future.

Excellent Customer Service

One of the most fundamental …