Articles

The best way to illustrate the importance of a good business website is to think about a bad example. Have you ever stumbled upon a terrible website?

A bad website is slow, clunky, and frustrating to use. It might have ugly or hard-to-read text. The color scheme might clash or make seeing widgets, text, and images. You might struggle to find what you’re looking for because the navigation system is terrible. It might even feature distractingly bad spelling.

The chances are that you didn’t stay …

If you run a business, there are a fair few challenges that are going to come your way, and you’ll need to deal with them all either personally or by using employees, partners, outsourcing, and so on. However, no matter which path you choose, it’s your ultimate decision what to do and how to do it, and it’s crucial you think about all the options. 

One thing you’ll need to do as a priority at some point (so it’s well worth coming up with some ideas now so you’re ready to use them when you need …

Needless to say, starting a new business is an exhilarating journey filled with dreams of success and independence. You want to garner customers, keep them interested in you, build up a community, and maybe even make some friends along the way with other businesses. It all sounds amazing, right? Well, it’s not always this incredible. Actually, sometimes, it can be full-on frustrating.

But how? Well along the way, new business owners often encounter challenges they didn't anticipate. It’s hard t…

Here’s a little secret: the amount of work that you put into your business BEFORE launching your brand is often reflected in your long-term success. After all, this allows you to build a strong foundation for your business so that you are able to really hit the ground running. Conversely, a lack of preparation means that you’re playing catch-up from the word go.

With that in mind, here are some useful tips on how you can set your business up for success! 

Deal with the formalities first. 

T…

In business, you always need to make sure that whatever you are doing is keeping people interested. The more you can keep customers interested in what you are doing, the more likely it is that they are both going to return to you again and again and that they are going to recommend your services and products to friends too. So with that in mind, you will need to know about some of the things you can do to keep your customers as interested as possible.

As you are about to see, it is actually eas…

Melanie Asher, MBA, Founder, and fractional CMO, has been featured on the podcast CEO M.I.S.C.H.I.E.F. Maker, hosted by the dynamic Mary Kathryn Johnson (MKJ)!

In this engaging series, Mary Kathryn Johnson delves deep into the minds of industry leaders, extracting invaluable insights and experiences to share with the entrepreneurial community. She explores the Mindset Shifts, Impact & Innovation, and Strategy & Tactics that have propelled her guests to remarkable success.

Mindset + Innovatio…

Streamlining your business operations is a crucial aspect of running a successful company. It refers to the process of making your business more efficient, productive, and cost-effective through the elimination of unnecessary steps or processes.

In today's fast-paced business world, streamlining operations has become increasingly important. Not only does it help save time and money, but it also allows businesses to adapt to changing market conditions and stay ahead of their competitors.

Why …

If you can’t get deals over the line, your business is not going to beat the competition and be successful in any way. A lot of people start businesses because they have a passion for the field and because they want to provide a service. The truth is that they also want to make plenty of money and sell what they are offering. Getting deals over the line is a school that comes with experience and it’s something that you can work on. At times, it’s like a fine art. Once you unlock this particular …

In today's fast-paced business world, one thing is clear: the landscape of B2B sales is evolving. No longer can businesses rely on marketing exclusively to a single decision-maker within an organization. The traditional approach of crafting messages directed at an idealized 'ideal customer' is giving way to a more complex reality—marketing to buying groups.

Large buying groups, often comprising multiple stakeholders with diverse needs and perspectives, have become a common feature in B2B transa…

If there is one aspect of our business promotion tactics that we could all benefit from learning, it's the explainer video. It's a simple way to convey your brand's identity, credibility and ultimately build trust with your target audience. But what do you need to incorporate to generate that trust between the business and the individual?

A Clear Narrative of Your Expertise

A company that has evident expertise gained from experience within the industry or qualification can be an instant way to giv…