Mindset. It’s all about the mindset. You can talk about growth, acquire the tools, implement the systems, but if your mindset isn’t in the right place, you’ll still plateau or worse, fail. So, what is mindset? Mindset is a set of beliefs that shape how you make sense of the world and yourself. It influences how you think, feel, and behave in any given situation. Mindset is perception, it’s not fact-based. Though it feels like facts to you.
The leadership mindset is different than the mission …
When Sam left the industry-leading company where he’d worked for the better part of a decade to strike out on his own, he had big ambitions: to compete with his former employer on a global scale, with an offering that would set a new industry standard for ethics, safety, and client value.
He was soon joined by two colleagues he’d met during his 16-year tenure in the industry, who had also become friends. The three shared the same vision for improving the industry, and together they attacked the…
Marketing terminology really hasn’t changed over the years—even though consumers, the market, technology, and expectations have.
In my experience, there are gaps between formal, traditional marketing statements, the pillars of marketing success, and the actual application and results of these structures. The statements are either too formal and wordy or too slapstick and trendy. The pillars used to build and define marketing efforts were based on consumer behavior of the 1950s at best.
While there are elements of a brand that need consistency, the overall strategy of building a brand needs flexibility. Your customers, the market, our society, and our culture are not the same as they were—and are not the same as what they will be in the future. Needs change. Wants and desires change, and your brand needs to be able to adapt.
Luckily, modernizing your brand online isn’t as difficult as you might think. Here are just a few tips to help you get started.
The Art of Social Media…
Think about a person that you admire or has been a mentor to you. Can you see them in your mind? Feel how they make you feel?
Now, tell me about this person. Only I don’t want to know their name or their gender. I want you to describe their personality to me. Do they always make you laugh? Are they always running late? Do they have a quirky twitch that they do when they are thinking? Remember, do not tell me their name or gender.
Are you ready? OK, I’m listening.
Now let me tell you about …
I was in a meeting the other day when the conversation came up about how much a small-to-mid-sized business should pay to have their social media managed. This owner had been given a range all based on a per-post pricing model and wanted to know what my take was.
Well, to answer that question in a way that was comparable to the responses she had already been given was, well, impossible. It’s like saying you want to pick something up at Target and want to know what it will cost. Target carries a…
One problem businesses have is in getting their businesses out into the world. The visibility of their brand and the value that they provide. Some leaders are naturally better at this than others. For some, they may be more introverted. While others might be more extroverted and better suited to getting their business and brand out there. Some may be investing all their time in the actual running of their business and might just not be quite sure which direction to take. The good news is that th…
“If you didn’t have a digital strategy, you do now or you don’t survive,” said Guillermo Diaz Jr., chief executive officer at software firm Kloudspot, and a former chief information officer at Cisco Systems Inc. “You have to have a digital strategy and digital culture, and a board that thinks that way,” he said in an article for the Wall Street Journal.
Technology is not new for businesses. It’s been a standard for a minimum of two decades. But not everyone embraced it, understood it, or recogn…
I remember having a conversation with a business owner years ago about branding. He was trying to convince me that a brand’s logo should NEVER, EVER change. At the time I had been in the industry for over a decade and knew that his intention was correct, but the reality couldn’t be more wrong. As I sat there listening to his reasonings—which completely contradicted each other, but that’s another story—I was taken back to my days in college and my History of Graphic Design book. There was an enti…
Mid-and-large-sized companies often take heat for not being more agile in their ability to pivot or change directions when there are market shifts. Excuses like “too big” or “there are too many moving parts” or “they’re all the same” are regularly heard.
There’s truth in that and it could also be a result of the lack of diversity at the top—the board. As you know, when I talk about diversity, I am referencing more than just the BIPOC and LGBTQ+ communities. I am also referencing the diversity o…
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