Articles

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Streamlining Your Business Operations for Efficiency and Success

Streamlining your business operations is a crucial aspect of running a successful company. It refers to the process of making your business more efficient, productive, and cost-effective through the elimination of unnecessary steps or processes.


In today's fast-paced business world, streamlining operations has become increasingly important. Not only does it help save time and money, but it also allows businesses to adapt to changing market conditions and stay ahead of their competitors.

 

Why…

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Proven Strategies To Seal Deals In Any Industry

If you can’t get deals over the line, your business is not going to beat the competition and be successful in any way. A lot of people start businesses because they have a passion for the field and because they want to provide a service. The truth is that they also want to make plenty of money and sell what they are offering. Getting deals over the line is a school that comes with experience and it’s something that you can work on. At times, it’s like a fine art. Once you unlock this particular …

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Let's Demystify Buying Groups: The Key to B2B Marketing Success

In today's fast-paced business world, one thing is clear: the landscape of B2B sales is evolving. No longer can businesses rely on marketing exclusively to a single decision-maker within an organization. The traditional approach of crafting messages directed at an idealized 'ideal customer' is giving way to a more complex reality—marketing to buying groups.

Large buying groups, often comprising multiple stakeholders with diverse needs and perspectives, have become a common feature in B2B transact…

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How Your Explainer Video Can Beat the Competition

If there is one aspect of our business promotion tactics that we could all benefit from learning, it's the explainer video. It's a simple way to convey your brand's identity, credibility and ultimately build trust with your target audience. But what do you need to incorporate to generate that trust between the business and the individual?


A Clear Narrative of Your Expertise

A company that has evident expertise gained from experience within the industry or qualification can be an instant way to giv…

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5 Questions to Determine If Your Brand Needs an App

If you're looking for more ways for people to engage with your company and make the process easier all around, designing an app can answer all of your issues. With over 90% of consumers accessing the internet via mobile, giving them the option of using an app over accessing your mobile website can be a good investment.


Did you know over 50% of small businesses have a dedicated app for either internal or external business communications and purchases, are you really being left behind? The reality …

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Blog-Price

How the Price You Charge and Your Brand are Indeed Connected

Pricing is more than just the sales price; it also includes how your products and services are packaged. There are many pricing models out there—some work better than others and some work better in some industries than others. What’s important is that it fits with your business model, convinces your clients to buy, and gives your clients confidence in your brand.

A client had a yearly subscription model, however, over half of their clients were leaving after three or six months and then would re…

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Blog-Clarity

Choose Clarity Over Being Cheeky When Building Your Brand

Brand messaging is the art of using the right words to communicate to your target audience the value that you provide. When done correctly, it’s the foundation of Category Design where instead of positioning yourself to directly compete with your competitors, you create a new category, so the market perceives you as the only and best solution for their problem.

A client came to us who was struggling to raise funds. They had a steady stream of revenue, but it barely sustained their current level, …

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Blog-Influencer

The Difference Between Strategy and a Tactic and Why it Matters

Strategy is the why.
Tactics are the how.

The strategy is the logic behind the actions that you take. It’s the bridge between your goals, priorities, revenue, and resources and how you will accomplish your goals, prioritize your priorities, increase your revenue, and better leverage your resources.


Your Goal is What?!?

As a part of our Discovery process, one of the first questions we ask potential and new clients is “what are your goals?” We’re looking to identify both short-term and long-term goal…

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Truth Bomb: There is More to Marketing Than Just Ads if You Want Success

Marketing is embedded in everything that you do. When market tactics don’t work it’s usually the result of operational issues.

I once worked with a client who was spending $10,000 per month on online ads and had been for almost a year with zero returns. There are a few key issues that determine the success of online ads. When we investigated what was going on with this client, here is what we found.


Organic SEO Matters When Running Ads

First, the website was not optimized for SEO. Search Engine Opt…

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Blog-Heart

We’ve Had the Same Damn Marketing Problem for Years. Why Can’t We Fix It?

Organizations that can’t get ahead with their marketing have plateaued—nothing seems to work, even though they feel they have tried everything. They are in a spot where they need to better leverage marketing to grow or scale their business sooner rather than later. But when my conversation with them turns to their marketing strategies, the responses often get pretty vague:

  • We consistently post on LinkedIn and send emails weekly.

  • Yes, we’re going to do some LinkedIn and Google ads. (as if it’s a la…

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