Effective Digital Marketing Strategy

Featuring Vincent Fatato, Founder of Grey Box Creative

Rebranding is often mistaken as the solution—an attempt to fix lagging engagement, reignite team morale, or polish a tired image. But in reality? A visual rebrand is just the beginning.

For established B2B companies, rebranding usually comes at a turning point: a growth plateau, a shift in leadership, expansion into new markets, or prep for an exit. There’s often a hope that a new look will fix what feels stuck. And while design can spark …

Somewhere along the way, a lot of brand forgot one of the most crucial parts of being a successful business; they forgot how to be human. They forgot how to talk to customers like real people instead of robots. They forgot how to connect on a real level instead of just trying to sell, sell, sell with all of that confusing business jargon.

The result?  Less connection. Sure, their brand might be saying all the right things, but it’s not generating all the right feelings in their audience and thi…

When markets shake and politics boil over, most brands shrink. But the ones that lead? They know exactly who they are—and they communicate with conviction, not confusion.

In an era of collapsing media outlets, generative AI headlines, and cultural minefields around every corner, public relations isn’t just about scoring coverage—it’s about safeguarding your message, your values, and your reputation. And that starts with principled communication. Let's unpack the reality of modern brand communic…

There’s no shortage of content online—but most of it? Noise.
For B2B companies trying to build trust, generate leads, and stay visible in a noisy digital landscape, content without strategy doesn’t just underperform—it actively erodes brand credibility.

From biotech startups to SaaS platforms, companies pour time and money into content that fails to connect. Why? Because they confuse activity with effectiveness. They chase trends, skip audience research, and treat content as a sprint instead of…

Ever-evolving AI technology is bringing a lot of good to companies that have been able to streamline their processes, expand their service offerings, and generally take their operations up a gear or two. But, companies currently in the process of implementing AI tools also need to be wary of one thing: 63% of consumers don’t trust AI, and many of them are also losing faith in the companies that use it.

This makes sense considering that processes like AI data handling are still rife with problem…

As business owners, we usually expect almost everyone we serve will have some kind of internet access. That’s not always the case, though. This doesn’t have to be a dramatic realization, for example, a customer who may be always online otherwise could be between mobile phone contracts or waiting to have a router fitted in their new house. They could be elderly and just not interested in online management, or various other reasons. 

They may still want to use your business, though, and if you do…

Think that branding is an aspect of running your business you can skimp on? You couldn't be more wrong. Indeed, branding offers many business-critical benefits, you’ll need to succeed.

Visibility

The benefit of effective branding is that it boosts the visibility of your business. It does this by using a consistent visual palette, making it easy for customers to recognize your brand over those you compete with.  The big benefit of this is that it helps to make your marketing and advertising much mo…

Winning at online business today needs more than your feminine wiles! Search Engine Optimization is a game-changer and can propel your sluggish website into the forefront of results pages. With methods such as making keywords make sense and refreshing old content, your SEO score, as seen by search engines, will begin to skyrocket in no time at all!

Nail the Customer Reviews

One of the most overlooked parts of SEO is how your business is discussed. This can be on forums, blogs, and new sites. But n…

Artificial intelligence (AI) is rapidly transforming how we search for and discover information, fundamentally changing the landscape for marketers. From Google’s integration of generative AI into search to AI-powered recommendations on social media platforms, the way users interact with content is evolving. For businesses, this shift presents new challenges—but also significant opportunities.

Rather than fearing AI as a disruptor, marketers should view it as a tool to enhance their strategies …

You have been told to keep things simple a million times. You know this, and yet we both know that advice is easier said than done - it’s so easy to get caught up in everything that’s happening (or should be happening), and then add in industry jargon, complex product features, or over-the-top marketing strategies. At the end of the day, if your customers can’t understand what it is that you do or what you offer, they will simply move on to someone else who can make things clearer for them. 

Th…