Effective Digital Marketing Strategy

As some of you know, I write articles for The Productivity Institute’s monthly newsletter. I was speaking with Bruce Newman, the Vice President of the company about some of the results the newsletter has gotten him and the people he features.

In last month’s issue, he noticed how one title attracted more attention than any other and he wanted to know why—so he asked! What a novel concept! Here are all of the article titles that were in the newsletter:

• Why Even Good Marketing Fails – And How To…

As you know, Omicle moved from being a design and web company to helping companies connect their culture with their branding about a year and a half ago. Not only did the purpose of the company change, but so did its market, the approach to get in front of the market and I, as owner had to change as well.

I have spent a good portion of the last year and a half doing research to find out if this new focus was viable, who my market would be and what would appeal to them. Overall, I think I have fo…

Podcasts and webinars are a great way to receive information and not interfere with your day. Those who are capable can listen to them and still get work done. However, here is my problem with them. Have you noticed that the majority of people who podcast or on webinars sound simply put, stupid? Yes I did just say that.

I cannot tell you how many podcasts I have listened to that I get so annoyed I just shut it off. I have even stopped listening to webinars that I have paid for because the people …