Articles
Effective Digital Marketing Strategy
How to Build the Ultimate Brand to Better Connect with Your Customers
Figuring out your brand personality can seem to be impossible. It's like figuring out who you are and what really matters to you as a person. We all struggle (whether we admit it or not) when it comes to figuring out who we really are. It can take years of self-reflection, self-care, and personal discovery only to discover that who we thought we were is not who we actually are…and then begins the process of accepting who we really are. Well, you don’t have that kind of time when it comes to buil…
Banish the Buzzwords to Ensure You Stand Out Now
Do you remember watching the Charlie Brown cartoons? In those cartoons, whenever the teacher would respond to one of the kids, we as the audience would hear “wa wa wa wa wa”. Much like what kids hear (or don’t hear) when their parents or teachers tell them to do something. Or, much like us when we read or hear the same buzz words over and over and over and over again! Each year, LinkedIn releases the latest overused buzzwords that it recommends you remove from your profile if you want to stand o…
How to Boost Your Social Media Performance
As a B2B executive, you understand that social media isn’t just a passing trend; it’s a critical component of a modern marketing strategy. However, it’s not a standalone solution but a potent amplifier to complement your objectives. Here are vital strategies to ensure your social media endeavors align with your company goals.
The Misleading Nature of Numbers
It’s often said that numbers don’t lie, but they don’t always present the whole truth. Shockingly, statistics reveal that a staggering …
Connecting People and Technology for Building Your Brand
Your brand is not like Vegas—what people say on social media about your brand does not stay there! In fact it actually drives whether you get the sale or not.
Did you know: 71% of consumers are likely to purchase an item based on social media recommendations?
When you understand the difference between how technology communicates verses how people communicate and then how to merge them together you’ll begin to understand why some brands go viral or are able to build that cult-like following—two g…Was Starbucks’ #RaceTogether campaign really a failure?
written about it regularly and the social media posting is still ongoing! So was the campaign really a failure?The purpose of any campaign is to break through the noise of our day to day lives and give our audience a reason to remember our brand. Most companies choose safe campaigns conforming to society’s acceptance of what is right or wrong. These campaigns usually …
#IceBucketChallenge: Unplanned Viral Success
Before I was challenged, I was in a meeting with the Executive Director of a nonprofit and I was asked for my thoughts on the Ice Bucket Challenge from a branding perspective. The gentleman I was meeting with shared his surprise that it was not created by an agency and how quickly it took off. To him, while it is a great and admirable success, he didn’t…
Achieve Social Media Success: The Reasons to Consider Outsourcing
Social media isn't a standalone entity in your marketing strategy; it's a vital component, an amplifier that complements your overarching goals. It's not just about establishing a presence; it's about crafting a comprehensive marketing strategy that directly connects marketing goals to your company goals, it's about fostering connections, and truly understanding and engaging with your audience.
Consider this: You don't need to be omnipresent across every platform. Choosing 1-3 platforms that re…
Are You Unintentionally Putting Yourself At Risk to Personalize Your Marketing
A common complaint that I hear is “with everything being digital, nothing is personal.” In many ways that is true. Technology has given us the ability to make everything look perfect—even in its imperfection, it still looks perfect. It’s easy to copy, share, and distribute in many different formats all with a few clicks of the mouse. I am noticing that the trend is returning to incorporate personal signatures into marketing materials. Nothing is more personalized than your own signature—it’s you…
How Do You Know When to Update Your Brand?
Everything changes. Birds molt and lizards change colors, styles go in and out of fashion, cartoon characters change with the times—look at Mickey Mouse, he is different now than what he was in 1928. Even established companies’ that are decades old change their identity to match with the times: Aunt Jemima, Prudential, UPS. It is all in the Power of Image! Here are three circumstances that indicate it’s time for you to update your identity:
1. You’re part of a merger.
Without going into the ma…
How to Navigate FTC Regulations: The Secrets to Effective Testimonials and Endorsements
For some, testimonials are what sell their business. The Federal Trade Commission (FTC) is finally catching up to the constantly evolving digital world. For the better part of a decade, the agency lagged a full Internet generation behind advertisers who saw online communications evolving faster than laws governing their fair use. Now the FTC is codifying and enforcing what were once only unwritten rules. As a result, companies caught crossing the bounds of appropriate online behavior now face ha…