Impact of Business on the Economy

The generation that the media loves to hate and is the most targeted in marketing was born between the years of 1980-1995. They have taken over the workplace and some don’t even remember a world without the Internet or cell phones.

What Key Events Influenced Millennials?

• 1970s-1990s - Rise of the Personal Computer “A computer on every desk and in every home” <-Microsoft’s First Mission Statement.
• 1980s – Rise of Video Games in the Entertainment Industry
• 1990-1991 – Operation Desert Storm /…

Xennials aren’t often talked about—as they aren’t an official generation. Instead, they are a subset between Gen X and Millennials born between the years of 1977-1983. This micro-generation doesn’t fit into either generation completely and still has enough traits and trends that end up creating a group of their own. They spent their childhoods outside without the need to update social media and were the first to be told to figure social media out in the workplace because of the boom in their ear…

The forgotten middle child or the sandwich generation, previously known as “the slackers” or being the “problematic” generation because they never really tried very hard and are very independent. They were the first generation of “latchkey kids” with dual-income families and an increased divorce rate of their parents. Gen X is the smallest generation born between the years 1965-1979. They are juggling raising their kids, paying mortgages and tuition, getting ready to retire, and caring for their…

Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.

What Key Events Influenced Boomers?

• 1955 – Rosa Parks refuses to move to the back of the bus
• 1957 – First nuclear power plant
• 1962 – Cuban Missile Crisis
• 1963 – President John Kennedy assassinated
• 1964 – Civil Rights Act of 1964 passed
• 1968 – Martin Luther King assassinated
  

What You Need t…

There’s a post going around social media that asks the words or phrases related to Covid-19 that you are most tired of hearing. The comments can be pretty funny. For me, it depends if you are referencing business or personal. Personally, I’m really tired of hearing “unprecedented times” and from a business perspective, it’s the word “pivot”.

According to Dictionary.com, PIVOT means a pin, point, or short shaft on the end of which something rests and turns, or upon and about which something rota…

I don’t know what to say.

I’m speechless.

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Turn your profile picture and banner images black to show you support #BlackLivesMatter. If you don’t, then you’re against them—this makes my heart hurt. What happened to Breonna Taylor and George Floyd, makes my heart hurt.

Don't say "Black Lives Matter" because that is a corrupt political organization—it may be the name of an organization, but it's also true. Until black, native, and other minority lives matter, we are not truly "American".

W…

Late spring is when the chatter about “generations in the workplace” takes over my newsfeed. It makes sense, seniors are getting ready to graduate and executives need to know what they are in for with this generation. And, every year it is pitched as “something new” or “something impossible” or…well you get the idea - you’ve read the articles.

What’s often not talked about is WHY is this generation the way they are. WHAT influenced them to have the beliefs they have or their responses to mar…

A while back in one of my first books, I wrote about what I call “Snowflake Syndrome” and it was the hit of the book. That chapter was popular beyond the specific industry that the book was written for. Recently, I have had a few encounters that have reminded me of it and got me thinking that maybe I should expand upon it and release a new book. Maybe…what do you think? 

So just what is Snowflake Syndrome? It’s when a brand believes that it is unique in its market and that the market should go …

• UW…