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Impact of Business on the Economy

OmicleBlogB-Xennials

How to Improve Your Marketing to Xennials: They are Not Millennials

Xennials aren’t often talked about—as they aren’t an official generation. Instead, they are a subset between Gen X and Millennials born between the years of 1977-1983. This micro-generation doesn’t fit into either generation completely and still has enough traits and trends that end up creating a group of their own. They spent their childhoods outside without the need to update social media and were the first to be told to figure social media out in the workplace because of the boom in their ear…

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OmicleBlogB-GenX

How to Solve the Challenge of Marketing Successfully to Generation X

The forgotten middle child or the sandwich generation, previously known as “the slackers” or being the “problematic” generation because they never really tried very hard and are very independent. They were the first generation of “latchkey kids” with dual-income families and an increased divorce rate of their parents. Gen X is the smallest generation born between the years 1965-1979. They are juggling raising their kids, paying mortgages and tuition, getting ready to retire, and caring for their…

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OmicleBlogB-Boomers

How to be Successful in Marketing to the Baby Boomers

Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.

What Key Events Influenced Boomers?

What You Need t…

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OmicleBlogB-RocketLaunch

To Pioneering Innovation, You Need to do More Than Just Pivot

There’s a post going around social media that asks the words or phrases related to Covid-19 that you are most tired of hearing. The comments can be pretty funny. For me, it depends if you are referencing business or personal. Personally, I’m really tired of hearing “unprecedented times” and from a business perspective, it’s the word “pivot”.

According to Dictionary.com, PIVOT means a pin, point, or short shaft on the end of which something rests and turns, or upon and about which something rota…

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Blog-BlackLivesMatter

Being Vulnerable: Reflecting on the Scars Left by Racism in America

I don’t know what to say.

I’m speechless.


Turn your profile picture and banner images black to show you support #BlackLivesMatter. If you don’t, then you’re against them—this makes my heart hurt. What happened to Breonna Taylor and George Floyd, makes my heart hurt.

Don't say "Black Lives Matter" because that is a corrupt political organization—it may be the name of an organization, but it's also true. Until black, native, and other minority lives matter, we are not truly "American".

W…

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O-BlogImages-Covid19

How Smart Brands Will Be Different in a Post-COVID-19 World

Late spring is when the chatter about “generations in the workplace” takes over my newsfeed. It makes sense, seniors are getting ready to graduate and executives need to know what they are in for with this generation. And, every year it is pitched as “something new” or “something impossible” or…well you get the idea - you’ve read the articles.

 

What’s often not talked about is WHY is this generation the way they are. WHAT influenced them to have the beliefs they have or their responses to mar…

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Blog-Snowflake

How to Avoid Being a Brand with Snowflake Syndrome?

A while back in one of my first books, I wrote about what I call “Snowflake Syndrome” and it was the hit of the book. That chapter was popular beyond the specific industry that the book was written for. Recently, I have had a few encounters that have reminded me of it and got me thinking that maybe I should expand upon it and release a new book. Maybe…what do you think? 

So just what is Snowflake Syndrome? It’s when a brand believes that it is unique in its market and that the market should go …

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How Does the Repeal of Net Neutrality Affect Consumers & Small Businesses?

Net Neutrality (Open Internet Order) was enacted on Feb 26th, 2015. It stated that Internet Service Providers (ISP) are not allowed to block, throttle, or discriminate between content on their site and across the internet.

In December 2017, the Federal Trade Commission (FTC) voted to repeal Net Neutrality. This puts businesses like yours at risk for being harder to find—and it’s already hard! It puts consumers at risk because they will have a harder time finding the information and products they …

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My International Immersion to Vietnam was Amazing!

Last year I started the Executive MBA program at the Foster School of Business, University of Washington. Part of that program includes a one week international immersion at the beginning of the second year. I went to Viet Nam and was there for three weeks. Below are the highlights from my trip as well as a link to the full write up if you are interested. A shortened version of the write up is also posted on the Foster blog.

Thank you again for your support as I continue with this journey!

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Blog-Memberships

Will Membership-Based Brands be Successful in the Future?

Before we teleport into the future, let’s take a trip into the past. Organizations like Rotary, Girl Scouts, Boy Scouts, United Way, and the Lions Club to name a few, really became popular in the early 1900s. It was a primary resource for socializing, giving back to their community, and even personal or professional development and support. Clearly, these were the days before the internet and we could be “social” with the movement of a mouse or the swipe of a screen. People were expected to work…

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