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How to Boost Your Social Media Performance
As a B2B executive, you understand that social media isn’t just a passing trend; it’s a critical component of a modern marketing strategy. However, it’s not a standalone solution but a potent amplifier to complement your objectives. Here are vital strategies to ensure your social media endeavors align with your company goals.
The Misleading Nature of Numbers
It’s often said that numbers don’t lie, but they don’t always present the whole truth. Shockingly, statistics reveal that a staggering …
The Selfish Selfie

Let’s go back to days of Polaroid’s, 35 mm, and 110 film. Even in the days of film we took selfies. It was how you documented a vacation that you were on but didn’t have anyone to take the picture, or it was you hanging out with your friends wanting…
Communicate with, don't talk at people when you are participating on LinkedIn
Yes it is easy to automate your blog posts so they automatically post to the groups you belong to. The challenge with that is it screams "Sales Pitch! Do not click!" It is also against the rules in some groups which could result in you getting banned from the group, or worse, being put in LinkedIn jail! I know this may surprise you but all of those little photos of people that you see on LinkedIn, they are real people just like you! They don’t like to be talked at, told what to do, or to be trea…
Tips for Publishing Successful Posts on LinkedIn
Pulse is also not intended to be a place where you copy and paste the same article from your blog onto it. The search engines actually frown up reposting the sam…
Yes! LinkedIn Endorsements matter!
Before they rolled out the endorsements, LinkedIn would just ask you what your Professional Skills are and then take it at face value. But then there were people that understood that LinkedIn is a search engine and applied SEO techniques to their profile skewing LinkedIn's search results. So now, LinkedIn asks you what you say you are an expert in, and then goes and asks your connections if that is true!
So the more e…
Did you know that each LinkedIn Group has its own rules?

How to Craft Amazing Brand Names that are Sticky
Have you noticed that naming a brand is one of the hardest aspects of branding? Good brand names have a certain "stickiness" to them. This "stickiness" is what makes them memorable and repeatable. It also makes your competition go, "Damn, I wish we came up with that!" But the wonderment of creating that "stickiness" and identifying the perfect brand name doesn't come the second you tell it to. Instead, it usually takes time, intention, and willingness to consider what you never thought of before…
Achieve Social Media Success: The Reasons to Consider Outsourcing
Social media isn't a standalone entity in your marketing strategy; it's a vital component, an amplifier that complements your overarching goals. It's not just about establishing a presence; it's about crafting a comprehensive marketing strategy that directly connects marketing goals to your company goals, it's about fostering connections, and truly understanding and engaging with your audience.
Consider this: You don't need to be omnipresent across every platform. Choosing 1-3 platforms that re…
Learning from Another Brand's Customer Service Mistakes
Has your company ever had a problem with dealing with customers? We all have "off days" and do make mistakes.
Over the last few weeks, there has been a lot of chatter about a major cable and Internet provider that made “headline” news when a customer recorded a call to the company’s customer service center. All the customer wanted, was to terminate his service...a simple request, blown horribly out of proportion! The customer service agent proceeded to ask questions as to why the customer would…
Customer Service, Client Journey, Brand Experience, OH MY!
“I know what customer service is.”
“I think I know what customer experience is.”
“What is brand experience?”
That is usually how a conversation about customers relating to a business goes. Companies are familiar with customer service and usually customer experience, although they sometimes conflate the two. Brand experience, on the other hand often draws a blank, or worse, it is lumped in with customer service. Do you see a pattern developing here? There has been a lot of conversation around …