Social Media Marketing Strategy

In today's digital age, businesses must adapt to the evolving expectations of their customers. Gone are the days when phone calls and emails were the primary methods for customer service. Modern consumers demand quick, efficient, and convenient ways to resolve their issues and obtain information. To meet these demands, businesses need to explore and implement various modern channels for customer service. Here, we discuss some of the most effective and popular channels that can help enhance custo…

If there is one aspect of our business promotion tactics that we could all benefit from learning, it's the explainer video. It's a simple way to convey your brand's identity, credibility and ultimately build trust with your target audience. But what do you need to incorporate to generate that trust between the business and the individual?

A Clear Narrative of Your Expertise

A company that has evident expertise gained from experience within the industry or qualification can be an instant way to giv…

Strategy is the why.
Tactics are the how.

The strategy is the logic behind the actions that you take. It’s the bridge between your goals, priorities, revenue, and resources and how you will accomplish your goals, prioritize your priorities, increase your revenue, and better leverage your resources.

Your Goal is What?!?

As a part of our Discovery process, one of the first questions we ask potential and new clients is “what are your goals?” We’re looking to identify both short-term and long-term goal…

Marketing is embedded in everything that you do. When market tactics don’t work it’s usually the result of operational issues.

I once worked with a client who was spending $10,000 per month on online ads and had been for almost a year with zero returns. There are a few key issues that determine the success of online ads. When we investigated what was going on with this client, here is what we found.

Organic SEO Matters When Running Ads

First, the website was not optimized for SEO. Search Engine Opt…

Organizations that can’t get ahead with their marketing have plateaued—nothing seems to work, even though they feel they have tried everything. They are in a spot where they need to better leverage marketing to grow or scale their business sooner rather than later. But when my conversation with them turns to their marketing strategies, the responses often get pretty vague:

• We consistently post on LinkedIn and send emails weekly.

• Yes, we’re going to do some LinkedIn and Google ads. (as if it’s a la…

You have probably heard about conversational strategies before but do you really know what they are? After all, there are many ways to communicate with your customers, but not everyone knows how to do it effectively. Conversational marketing is a type of inbound marketing that enables you to connect with your audience in an organic way and can impact every part of your business. When done correctly, it can create authentic experiences, build relationships, improve lead generation quality, and pr…

This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”

I get it, it’s not the answer you want to hear. You would love to hear an exact number or formula that guarantees an exact ROI on every dollar spent. But that would be at best, misleading and at worse a straight-up lie.

There are too many variables to consider and it’s the wrong focus because marketing is bigger than just generating new leads for sa…

Did you know? 70% of marketers are actively investing in content marketing, making it critical that you develop a good content strategy to compete in your industry.

An effective content marketing strategy will answer specific questions like:

• Who will be reading your content? How many audiences do you need to create content for? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user.
• What problem will you be solving for …

Content is the cornerstone of modern marketing, driving brand growth, audience engagement, and conversions. Whether it’s a blog post, video, infographic, or case study, content is essential for building awareness, establishing trust, and showcasing your brand’s unique value. However, with so many formats and purposes to choose from, creating an effective content strategy can feel overwhelming.

Breaking content into four key types—entertainment, education, inspiration, and brand-specific content…

While there are elements of a brand that need consistency, the overall strategy of building a brand needs flexibility. Your customers, the market, our society, and our culture are not the same as they were—and are not the same as what they will be in the future. Needs change. Wants and desires change, and your brand needs to be able to adapt.

Luckily, modernizing your brand online isn’t as difficult as you might think. Here are just a few tips to help you get started.

The Art of Social Media