Holiday Marketing Strategies

Holiday marketing is often assumed to be only for B2C or D2C brands. After all, it can be up to 30% of their annual sales, according to the National Retail Federation. But for B2B companies, the holiday season tends to be more of a snooze than a sleigh ride. Even if potential clients are at the end of their yearly budget, they are simply too busy dealing with the holiday rush to worry about finding or committing to new deals.

But just because holiday marketing can be a challenge, it doesn’t mea…

Child-Safe Spoiler Alert

Dear Kids,

Have you ever wondered how Santa is able to visit every child in the world and sit in the mall for the whole month of December? If you were like me when I was young, then you are sitting there nodding and thinking yes. I have to admit that I “figured out” the whole Santa thing at an age that most parents would say is unfair. But what I didn’t know is what really happened—that took much longer to figure out and was revealed to me at the most unsuspecting time, …