Articles

Ever-evolving AI technology is bringing a lot of good to companies that have been able to streamline their processes, expand their service offerings, and generally take their operations up a gear or two. But, companies currently in the process of implementing AI tools also need to be wary of one thing: 63% of consumers don’t trust AI, and many of them are also losing faith in the companies that use it.

This makes sense considering that processes like AI data handling are still rife with problem…

As business owners, we usually expect almost everyone we serve will have some kind of internet access. That’s not always the case, though. This doesn’t have to be a dramatic realization, for example, a customer who may be always online otherwise could be between mobile phone contracts or waiting to have a router fitted in their new house. They could be elderly and just not interested in online management, or various other reasons. 

They may still want to use your business, though, and if you do…

Whether you like it or not, AI (artificial intelligence) is an important asset for many people and businesses. Just like the internet itself, it’s predicted that the sorts of systems laid out by the early large language models (LLMs) will become a fundamental part of life itself in the future. 

It has a lot of positives, but it isn’t without its issues. It’s essential to keep up to date with how to stay protected in an increasingly changing digital world, whether that comes in the form of looki…

Most founders prepare for due diligence by tightening up their numbers. They clean up financials. Gather contracts and scrub the CRM. But there’s one area that gets overlooked again and again: marketing. Not because it’s unimportant—because it’s misunderstood.

In a high-stakes transition, investors and acquirers don’t just want to know how you generate leads. They want to know how well your marketing systems, brand, and messaging hold up under pressure. Will they survive without the founder? Ca…

Marketing is often viewed as a cost. It's something you fund when cash is available. Something that drives traffic, leads, or clicks—but rarely shows up on a balance sheet.

But here’s the truth: strategic marketing is one of the most misunderstood—and most undervalued—drivers of enterprise worth. In the room where valuation decisions happen, marketing isn’t about your latest campaign. It’s about what your marketing has built: a brand that commands attention, a reputation that builds trust, and …

Are you constantly annoyed at how long your content cycle seems to take to come back round again? You’re often scrambling to make blog posts and website copy on the fly, with a 1 to 2 hour turnaround on each; trying to get this kind of content approved at that time is even trickier! 

So what’s going on here? What’s slowing down your content cycle? And is there an easier way to ensure you always have something high quality that’s ready and waiting to go out? Absolutely! And if you’re keen to mak…

Many founders focus on the numbers—revenue, headcount, tech stack. And yes, those matter. But what really shapes your company’s future value? It’s not just what’s in your spreadsheets. It’s what lives between the lines: 

Internal trust. Operational readiness. Leadership depth. Brand cohesion.

These are your intangible capitals—the unseen assets that show up loud and clear in due diligence. They shape everything from deal structure to valuation multiple. They don’t just support growth. They def…

Olympia, WA – May 2025 – Melanie Asher, MBA, Fractional Chief Marketing Officer and founder of Omicle LLC, has earned the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute, joining a global network of advisors equipped to help businesses build enterprise value and prepare for ownership transitions.

Known for her ability to turn operational chaos into brand clarity and measurable growth, Melanie’s CEPA certification reinforces Omicle’s focus on connecting str…

You’ve likely notice that we’re currently in the middle of a technological change that’s already influencing every aspect of the modern business world, even if not everyone knows exactly how or why just yet. Artificial intelligence is being spoken about in almost every boardroom, and in some respects it’s already in play, and in many different areas. We’ve seen it present in customer service, data analysis, automated content, even more creative tasks like brand development and social media manag…

Succeeding in entrepreneurship is notoriously challenging and not something everyone does well. However, when you look at the people who got it right, they always seem to have a collection of traits in common. The overlaps aren’t perfect, but they are close enough for us to consider the notion that there might be a formula for entrepreneurial success. 

Relentless Work Ethic

At the top of this list has to be their relentless work ethic. Many entrepreneurs are prepared to give all their waking hours…