Strategies to Build Brand Loyalty

Whether you like it or not, AI (artificial intelligence) is an important asset for many people and businesses. Just like the internet itself, it’s predicted that the sorts of systems laid out by the early large language models (LLMs) will become a fundamental part of life itself in the future. 

It has a lot of positives, but it isn’t without its issues. It’s essential to keep up to date with how to stay protected in an increasingly changing digital world, whether that comes in the form of looki…

The business industry is a very highly competitive place to be, and it's somewhere where you need to continuously build trust and loyalty with your customers. Customers have more choices and higher expectations than ever before. They no longer just look for a product or service; they are also looking for a good relationship with the brands that they choose. That means that it's important to build trust and loyalty with your customers if you want to be successful and have a sustainable business. …

Pricing is more than just the sales price; it also includes how your products and services are packaged. There are many pricing models out there—some work better than others and some work better in some industries than others. What’s important is that it fits with your business model, convinces your clients to buy, and gives your clients confidence in your brand.

A client had a yearly subscription model, however, over half of their clients were leaving after three or six months and then would ret…

Organizations that can’t get ahead with their marketing have plateaued—nothing seems to work, even though they feel they have tried everything. They are in a spot where they need to better leverage marketing to grow or scale their business sooner rather than later. But when my conversation with them turns to their marketing strategies, the responses often get pretty vague:

• We consistently post on LinkedIn and send emails weekly.

• Yes, we’re going to do some LinkedIn and Google ads. (as if it’s a la…

Every founder says they want a brand that outlasts them. But let’s be honest: most won’t make it. Most brands will fizzle out trying to be everything to everyone, mimicking competitors, chasing every trend, or burning out in the feast-and-famine cycle.

If you’re serious about building something that still matters five, ten, even fifty years from now—then it’s time to shift your mindset and tighten your strategy. You don’t just need marketing. You need brand architecture that scales with you. He…

You have probably heard about conversational strategies before but do you really know what they are? After all, there are many ways to communicate with your customers, but not everyone knows how to do it effectively. Conversational marketing is a type of inbound marketing that enables you to connect with your audience in an organic way and can impact every part of your business. When done correctly, it can create authentic experiences, build relationships, improve lead generation quality, and pr…

Why is it so hard to sway clients away from your competitors?

Well, the short answer is switching costs. But when we hear that term, we often only think about the physical or tactical aspects of change—it often leaves out the mental and emotional elements of the switching costs.

Once a client has an established relationship with a provider, it’s set up. The exchange of access, details, invoicing, and contacts are already in place. The client and vendor can just do the work. In order for this p…

🔥 🔥 “Be crystal clear on your messaging and it is not from your perspective, it is from your client's perspective and your perspective clients.” 🔥 🔥

Yes, our Founder and Fractional CMO, Melanie Asher, MBA was featured on The Revenue Maze podcast. Listen to hear that great quote and other points about how to make your business CREDIBLE and RELEVANT. Melanie joins the host Valerie Cobb to share some tips on how to get out of the revenue maze;

💲 Be crystal clear on the messaging you send. The m…

All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.

This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…

I, like you, I'm sure, have been having a lot of conversations about being prepared for the next unknown--crisis or pandemic. While I work with organizations in the aftermath and reputation management side, I wanted to share an article with you from fractional CEO, Deb Coviello for a different perspective. 

__________________________________________

Deb Coviello Says...

When an organization is experiencing a challenging situation, a crisis, or simply the perception of one, getting to the root…