Articles
Being Vulnerable: Reflecting on the Scars Left by Racism in America
I don’t know what to say.
I’m speechless.
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Turn your profile picture and banner images black to show you support #BlackLivesMatter. If you don’t, then you’re against them—this makes my heart hurt. What happened to Breonna Taylor and George Floyd, makes my heart hurt.
Don't say "Black Lives Matter" because that is a corrupt political organization—it may be the name of an organization, but it's also true. Until black, native, and other minority lives matter, we are not truly "American".
W…
Melanie Asher, MBA Interviewed on Wisdom of Friends with Kal Aras
This was a first for me--being interviewed on a show that is more than just business. We chatted about business and personal and did a lot of laughing. Make sure you watch the video and subscribe to Kal's podcast, Wisdom of Friends on iTunes or on Google Play Music. I'm looking forward to doing more shows like this one.
Kal Aras, Happiness Engineer & Podcast Host
With 22 years of corporate success with Fortune 500 companies, Kal Aras helps individuals and companies boost…
How Smart Brands Will Be Different in a Post-COVID-19 World
Late spring is when the chatter about “generations in the workplace” takes over my newsfeed. It makes sense, seniors are getting ready to graduate and executives need to know what they are in for with this generation. And, every year it is pitched as “something new” or “something impossible” or…well you get the idea - you’ve read the articles.
What’s often not talked about is WHY is this generation the way they are. WHAT influenced them to have the beliefs they have or their responses to mar…
How to Create a Smart System to Generate Word-of-Mouth Referrals Right Now
It’s easy to assume that your clients will refer you—after all they chose to do business with you and we all know you are AH-MAZ-ING! Right?!?!
Yeah, not so much.
Just because your clients chose to do business with you, doesn’t mean they will refer you. That is a fact.
Let’s set client experience expectations
You already know that a customer will share a bad experience with a company at three times the rate of a positive experience. So first a client has to have liked doing business with you—that’s …
The Master Cheat Sheet for How to Write Successful Headlines
Why do you always have such great titles?
[Me] Because that’s what I do.
Why can’t I create titles like that?
[Me] You can
I can?!?!?!
[Me] Yup!
While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.
Remember, no matter what you do online and what the c…
Melanie Asher, MBA Interviewed on The Business Power Hour with Deb Krier
The Business Power Hour® by Deb Krier on C-Suite Radio talks with experts in a variety of business fields about the latest trends, up and coming changes, as well as best practices to grow your business.
I had the pleasure of being interviewed by Deb during her LinkedIn series. Unbenonsed to us, when we recorded this, the scale of what Covid-19 would become and the importance of leveraging LinkedIn to reach out to contacts, stay connected, and hopefully grow your busin…
How to Create Mission and Vision Statements that are Sticky
While these words are common-place in both the nonprofit sector and the business world, there is often a lot of confusion around what they actually mean. Without clarity, it can be challenging to know if your organization truly knows what it does and even more challenging for the market to understand why they should do business with you or donate to your organization. Remember, a confused mind never buys. So allow me to explain each of these as well as the organization's purpose and core values.…
The Fascinating Power of a Personal Brand and Empowerment
A strong personal brand can help you convey confidence, build your self-esteem, and position you to stand out from others. It’s about getting clarity about your own skill set, your mindset, and for some, their life purpose. Intentionally investing in your personal brand, can land you a better paying job or make attracting more profitable clients easier. So it really is a worthwhile investment.
Like a professional brand, your name can be a major part of your personal brand. Since your name will …
How to Avoid Being a Brand with Snowflake Syndrome?
A while back in one of my first books, I wrote about what I call “Snowflake Syndrome” and it was the hit of the book. That chapter was popular beyond the specific industry that the book was written for. Recently, I have had a few encounters that have reminded me of it and got me thinking that maybe I should expand upon it and release a new book. Maybe…what do you think?
So just what is Snowflake Syndrome? It’s when a brand believes that it is unique in its market and that the market should go …
Case Study: A Multi-Faith Organization Re-brand for Growth and Success
Bridging bias and building unity through multi-faith peacemaking.
Project Challenge
The board was interested in creating more consistency with their marketing and better leveraging digital and online marketing. They also were in a prime position where rebranding the organization could give them the blessing of a founding member and be a conversation-starter for new initiatives that the organization was about to launch.
Target Markets
- Faith-based organizations
- Faith-based professionals …