Articles

You hear about “organic reach” but do you really know what it is?

You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach in search engine results or on social media platforms. Organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel. In reality, organic reach refers to methods used to obtain a high ranking on a search …

[This article was originally featured in Speaker Magazine.]

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, there were five completely different strategies for how they use and how they determine results. There were only two consistent messages in the interviews, one, use the native app which means install Instagram on your phone and use that. Do not rely on third-party tools to help you manage or automate your activity. And second, if you a…

“I’m sorry.” or “I made a mistake.”

What do you think of professionals who admit that they are wrong?

Does it matter if they are being sincere in their apology? Does their mistake or admission alter your views on them or their brand? Should it? I was having a conversation with my husband about current events and he made the statement “One thing that Trump has taught me is that if you are in the public eye, you should never admit your mistake or apologize for it.” Honestly, this took me by surp…

Net Neutrality (Open Internet Order) was enacted on Feb 26th, 2015. It stated that Internet Service Providers (ISP) are not allowed to block, throttle, or discriminate between content on their site and across the internet.

In December 2017, the Federal Trade Commission (FTC) voted to repeal Net Neutrality. This puts businesses like yours at risk for being harder to find—and it’s already hard! It puts consumers at risk because they will have a harder time finding the information and products they …

Mel DePaoli was interviewed by Meg Rentschler on STaR Coaches-Strategies, tools and resources for professional coaches.

What is the value of having an online presence and how can you engage with the virtual world in a way that creates an impression on your target audience?  That is the essence of what Mel DePaoli does and she shares her strategies with us in this episode of STaR Coaches.

She shared with us about how to create your Customer Avatar. Listen to Episode 59 of STaR Coaches to find out h…

Every business wants an “ROI” from their social media activity…just as they would from every other aspect of their business. It makes sense. However, ROI is not always a linear path when it comes to social media. For example, a 'like’ has different meanings and produces different results on different platforms. It is also the easiest to fake. Because of this, it is very important that your team takes the time to decide what is really important, sets realistic goals, and specific metrics or KPIs …

I love this article about how much time and money small businesses spend on social media. Here are a few highlights:

• The majority (43 percent) of small businesses spend about 6 hours per week on social media (about the equivalent of one whole workday?)
• 55 percent of small businesses have blogs...and the average post takes about 1-3 hours to create?
• Most post on Facebook and Twitter several times of week...Pinterest and LinkedIn? Not so much.
• $26 is the minimum that most small businesses…

Do you have an actual social media strategy? And I don’t mean where you have it scheduled to open up Facebook to make sure you post daily which ends up with you watching cute kitten videos then next thing you know it's an hour later. You know you’ve done this. Don’t worry, so have I.

Creating a social media strategy can sound pointless and overwhelming. After all, social media is supposed to be live as it’s happening, so why would you have a plan? Then you start thinking about all of the other pl…

It’s easy to be seduced by numbers. We assume that more is always better…and in some instances it is, but not always. If I were to offer you one million likes, fans, or followers of your choosing but none of them would be interested in doing business with you OR five hundred likes, fans, or followers of your choosing and all of them are interested in either doing business with you or interested in the services you offer which would you choose?

If you only look at the numbers your initial thought …

There is more to social media marketing than just pushing your products and services. In fact, you actually generate more and better bottom-line results if you put your emphasis on building relationships with key people like targeted industry influencers and media sources.

Remember people don’t care how much you know until they know how much you care. So continue to nurture your existing relationships and focus on building new relationships with those who can help you spread your message—include …