Brand Experience Strategy

In today's digital age, businesses must adapt to the evolving expectations of their customers. Gone are the days when phone calls and emails were the primary methods for customer service. Modern consumers demand quick, efficient, and convenient ways to resolve their issues and obtain information. To meet these demands, businesses need to explore and implement various modern channels for customer service. Here, we discuss some of the most effective and popular channels that can help enhance custo…

The best way to illustrate the importance of a good business website is to think about a bad example. Have you ever stumbled upon a terrible website?

A bad website is slow, clunky, and frustrating to use. It might have ugly or hard-to-read text. The color scheme might clash or make seeing widgets, text, and images. You might struggle to find what you’re looking for because the navigation system is terrible. It might even feature distractingly bad spelling.

The chances are that you didn’t stay …

In business, you always need to make sure that whatever you are doing is keeping people interested. The more you can keep customers interested in what you are doing, the more likely it is that they are both going to return to you again and again and that they are going to recommend your services and products to friends too. So with that in mind, you will need to know about some of the things you can do to keep your customers as interested as possible.

As you are about to see, it is actually eas…

If you're looking for more ways for people to engage with your company and make the process easier all around, designing an app can answer all of your issues. With over 90% of consumers accessing the internet via mobile, giving them the option of using an app over accessing your mobile website can be a good investment.

Did you know over 50% of small businesses have a dedicated app for either internal or external business communications and purchases, are you really being left behind? The reality …

Pricing is more than just the sales price; it also includes how your products and services are packaged. There are many pricing models out there—some work better than others and some work better in some industries than others. What’s important is that it fits with your business model, convinces your clients to buy, and gives your clients confidence in your brand.

A client had a yearly subscription model, however, over half of their clients were leaving after three or six months and then would ret…

Brand messaging is the art of using the right words to communicate to your target audience the value that you provide. When done correctly, it’s the foundation of Category Design where instead of positioning yourself to directly compete with your competitors, you create a new category, so the market perceives you as the only and best solution for their problem.

A client came to us who was struggling to raise funds. They had a steady stream of revenue, but it barely sustained their current level, …

Strategy is the why.
Tactics are the how.

The strategy is the logic behind the actions that you take. It’s the bridge between your goals, priorities, revenue, and resources and how you will accomplish your goals, prioritize your priorities, increase your revenue, and better leverage your resources.

Your Goal is What?!?

As a part of our Discovery process, one of the first questions we ask potential and new clients is “what are your goals?” We’re looking to identify both short-term and long-term goal…

Every founder says they want a brand that outlasts them. But let’s be honest: most won’t make it. Most brands will fizzle out trying to be everything to everyone, mimicking competitors, chasing every trend, or burning out in the feast-and-famine cycle.

If you’re serious about building something that still matters five, ten, even fifty years from now—then it’s time to shift your mindset and tighten your strategy. You don’t just need marketing. You need brand architecture that scales with you. He…

Continuing my guest post series, here is an article from Eben Greene, President and Vision Keeper of the top change management agency, ShiftUp. You've heard me talk about him before, he helped with the Omicle rebranding and we've partnered on projects.

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Eben Greene says...

Like meeting someone for the first time, your initial encounter with a business can leave a lasting impression. That feeling or belief in a company or product branding is powerful. It lays the gro…

The goal of this stage is to focus on long-term clients and long-term growth. This is all about continuing to improve your client experience and identifying where your next best opportunity lies. The questions you'll ponder will be:

• Will it be a new market, a new vertical, or a new product or service?
• Will you expand your current offerings?
• Will you seek to acquire another company?
• Will you seek to be acquired?

This stage is about making opportunistic, long-range decisions. Your focus i…