Scaling Your Business GROWTH Stage

Flexibility is an important one for your customers and it’s something that can make a real difference to your business. The more flexibility you can provide to them, the better. You might, in turn, help create a more meaningful and intimate experience with your customers that encourages them to stay and return to your business instead of going elsewhere.

There are plenty of ways you can incorporate flexibility into your business. Here are a few ways to help offer flexibility for your customers …

You have been told to keep things simple a million times. You know this, and yet we both know that advice is easier said than done - it’s so easy to get caught up in everything that’s happening (or should be happening), and then add in industry jargon, complex product features, or over-the-top marketing strategies. At the end of the day, if your customers can’t understand what it is that you do or what you offer, they will simply move on to someone else who can make things clearer for them. 

Th…

In 2024, customers have evolved beyond just seeking the best price or availability when choosing a business to patronize. They expect more from brands—demanding not only superior products and services but also meaningful engagement, sustainability commitments, and authentic interactions. The critical expectations customers have from businesses today and how companies can meet these demands to build long-lasting, trusted relationships into the future.

Excellent Customer Service

One of the mo…

In today's digital age, businesses must adapt to the evolving expectations of their customers. Gone are the days when phone calls and emails were the primary methods for customer service. Modern consumers demand quick, efficient, and convenient ways to resolve their issues and obtain information. To meet these demands, businesses need to explore and implement various modern channels for customer service. Here, we discuss some of the most effective and popular channels that can help enhance custo…

The best way to illustrate the importance of a good business website is to think about a bad example. Have you ever stumbled upon a terrible website?

A bad website is slow, clunky, and frustrating to use. It might have ugly or hard-to-read text. The color scheme might clash or make seeing widgets, text, and images. You might struggle to find what you’re looking for because the navigation system is terrible. It might even feature distractingly bad spelling.

The chances are that you didn’t stay …

In today's fast-paced business world, one thing is clear: the landscape of B2B sales is evolving. No longer can businesses rely on marketing exclusively to a single decision-maker within an organization. The traditional approach of crafting messages directed at an idealized 'ideal customer' is giving way to a more complex reality—marketing to buying groups.

Large buying groups, often comprising multiple stakeholders with diverse needs and perspectives, have become a common feature in B2B transa…

Pricing is more than just the sales price; it also includes how your products and services are packaged. There are many pricing models out there—some work better than others and some work better in some industries than others. What’s important is that it fits with your business model, convinces your clients to buy, and gives your clients confidence in your brand.

A client had a yearly subscription model, however, over half of their clients were leaving after three or six months and then would re…

Brand messaging is the art of using the right words to communicate to your target audience the value that you provide. When done correctly, it’s the foundation of Category Design where instead of positioning yourself to directly compete with your competitors, you create a new category, so the market perceives you as the only and best solution for their problem.

A client came to us who was struggling to raise funds. They had a steady stream of revenue, but it barely sustained their current level, …

Strategy is the why.
Tactics are the how.

The strategy is the logic behind the actions that you take. It’s the bridge between your goals, priorities, revenue, and resources and how you will accomplish your goals, prioritize your priorities, increase your revenue, and better leverage your resources.

Your Goal is What?!?

As a part of our Discovery process, one of the first questions we ask potential and new clients is “what are your goals?” We’re looking to identify both short-term and long-term goal…

Marketing is embedded in everything that you do. When market tactics don’t work it’s usually the result of operational issues.

I once worked with a client who was spending $10,000 per month on online ads and had been for almost a year with zero returns. There are a few key issues that determine the success of online ads. When we investigated what was going on with this client, here is what we found.

Organic SEO Matters When Running Ads

First, the website was not optimized for SEO. Search Engine Opt…