Articles
Social Media Marketing Strategy
Did you know that each LinkedIn Group has its own rules?
If social media didn't seem complicated enough, it is true that each group on LinkedIn has its own rules. As a member of that group you are expected to follow those rules or you the group moderator could put you on restriction which means that all of your posts and comments have to be approved before they go public. You could also be banned from the group, or worse, you could be put in LinkedIn jail if you violate to many groups rules. But don't worry, most group managers will give you at least …
How to Craft Amazing Brand Names that are Sticky
Have you noticed that naming a brand is one of the hardest aspects of branding? Good brand names have a certain "stickiness" to them. This "stickiness" is what makes them memorable and repeatable. It also makes your competition go, "Damn, I wish we came up with that!" But the wonderment of creating that "stickiness" and identifying the perfect brand name doesn't come the second you tell it to. Instead, it usually takes time, intention, and willingness to consider what you never thought of before…
Achieve Social Media Success: The Reasons to Consider Outsourcing
Social media isn't a standalone entity in your marketing strategy; it's a vital component, an amplifier that complements your overarching goals. It's not just about establishing a presence; it's about crafting a comprehensive marketing strategy that directly connects marketing goals to your company goals, it's about fostering connections, and truly understanding and engaging with your audience.
Consider this: You don't need to be omnipresent across every platform. Choosing 1-3 platforms that re…
Branding Your Event on Social Media with #Hashtags
Event planners and organizers are beginning to brand their events online using hashtags.
What is a hashtag?
Using the “#” sign and a word or phrase is a way for you to tell people and the social media searches what the theme of your content is. It’s a way for users to indicate that they are responding to or participating with, or even creating a new conversation or trend. They cover every topic from humor, to TV, business, politics, emotions, or even fans….you name it, and they exist! Watch this v…
LinkedIn Tip: How Many Groups Should I Join?
The better question is, “What groups should I join?” There are three main reasons why people join Groups on LinkedIn: professional association (others in your industry looking for and willing to offer tips and advice), target market (the group attracts the people you are looking to meet), or personal interest (even these usually go back to business in some way).
When you look at groups from this perspective it helps making the decision of which groups to jo…
LinkedIn Tip: Who Should I Connect To?
It is inevitable, someone . . . well many someones' will reach out to you and ask to connect to you on LinkedIn. Some you will know, some you will know but not want to connect with, and others will leave you thinking, “who on earth is this?”. Those you know …
Truth Bomb: You Will Fail in Marketing and It's OK.
It’s true, 90% of all B2B companies market in pretty much the same way. It goes something like this:
Make a product/service
Talk a lot about their product/service
Produce a load of boring content and collateral to sell their product/service
Use various techniques to attempt to stand out and cut through the noise
Use a variety of channels and platforms like advertising, email, or direct marketing, as well as social media to make people aware of their product/service
Build a sales funnel and manage and …
Brush Masters: Construction Companies Using Social Media-Behind the Scenes
Behind the Scenes: the Marketing Strategy & Policies Around Social Media
Q: Does your company have a policy on social media?A: No currently, we do not.
Q: What is your marketing strategy?
A: In the typical year, Brush Masters participates in several tradeshows, has heavy involvement with local construction associations (BATC – …
Brush Masters: Construction Companies Using Social Media–The Tools
The Tools: Social media tools that are used and how they are utilized
Q: Please introduce yourself Josh, the company, and tell us about your responsibilities.A: Hello, my name is Josh Brott…
Interview with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli
#Peptrends was the first known campaign of its kind. “Anything you learn is a great learning,” Bonin comments on the results. “By no means do we have a monopoly on great ideas or great th…