Scaling Your Business

What is a fractional CMO?

A fractional CMO is a contract Chief Marketing Officer (CMO), retained on a part-time basis to provide executive marketing leadership for a growing business. They are a key part of your executive team brought in to take a holistic view of your business. They seek to understand your business objectives with enough clarity to develop fresh and impactful marketing strategies that will drive growth for your organization. They work with you to develop strategic insights, fo…

Hiring a CMO or Director of Marketing can be challenging. These are very important roles that can make or break an organization— especially when you factor in the costs of recruiting, benefits, and the equity you may have to hand over. To invest all this in finding a CMO when there is no guarantee they will be a fit is a massive risk to take on.

‍Fractional work is the new full-time employee. Whether you call it part-time, interim, gig work, virtual, on-demand, contract work, consultant, or fra…

Figuring out your brand personality can seem to be impossible. It's like figuring out who you are and what really matters to you as a person. We all struggle (whether we admit it or not) when it comes to figuring out who we really are. It can take years of self-reflection, self-care, and personal discovery only to discover that who we thought we were is not who we actually are…and then begins the process of accepting who we really are. Well, you don’t have that kind of time when it comes to buil…

Social media isn't a standalone entity in your marketing strategy; it's a vital component, an amplifier that complements your overarching goals. It's not just about establishing a presence; it's about crafting a comprehensive marketing strategy that directly connects marketing goals to your company goals, it's about fostering connections, and truly understanding and engaging with your audience.

Consider this: You don't need to be omnipresent across every platform. Choosing 1-3 platforms that re…

How important do you think it is for a CMO to be creative?

Traditionally, a CMO is defined as Chief Marketing Officer. I saw an interview with a company that was seriously considering changing its definition to Chief Metric Officer. They felt measuring the metrics of campaigns was far more important than the creativity in today’s market.

When you look at recent economic events, let’s say over the last three years, and factor in that an average CMO remains in one job for only 18 months, to me…

It’s true, 90% of all B2B companies market in pretty much the same way. It goes something like this:

• Make a product/service

• Talk a lot about their product/service

• Produce a load of boring content and collateral to sell their product/service

• Use various techniques to attempt to stand out and cut through the noise

• Use a variety of channels and platforms like advertising, email, or direct marketing, as well as social media to make people aware of their product/service

• Build a sales funnel and manage and …