Scaling Your Business HUSTLE Stage

The sales funnel is dead—well at least it should be. Yes, many companies love them, but the reality is, that building your brand with a lead funnel approach is a lot like a dog chasing its tail. It requires a lot of energy, for short-term results. The second you stop, the momentum stops, and you’re left feeling unstable and dizzy. If that isn’t enough, according to Forrester, less than one percent of the leads that come out of the bottom of that funnel will be loyal clients. That’s a lot of time…

Go-To-Market ensures that what you’re selling is what you’re delivering and that it always works for you. It focuses on brand experience from prospects through repeat clients and processes between marketing, sales, and client experience. Go-To-Market is about the entire revenue stream and creating high-performance revenue teams or RevOps.

Ok, now that you know what Go-To-Market is about and the results it seeks to achieve, let’s talk about how it accomplishes this. A successful Go-To-Market Str…

A successful Go-to-Market Strategy unifies and streamlines the brand experience between a potential client through a repeat client and the processes between marketing, sales, and customer experience so well together that you can't tell where the one starts and the other stops.

It’s a practical path for creating alignment to go from launch to transform without losing momentum and stalling out somewhere along the way. A Go-to-Market Strategy is a foundation for building high-performing teams to s…

What is a snowflake? More importantly, what do snowflakes have to do with branding and scaling your organization?

A snowflake is when a brand believes that it is unique in its market and that the market should go out of its way to recognize it. It’s mostly ego-driven and is guaranteed to backfire. The moral of the story: don’t be a snowflake. The reality is because you are still reading this, you’re not.

When an organization struggles with fundraising, generating leads, closing sales, or retai…

What does it mean to be interesting? According to Dictionary.com, interesting means “arousing curiosity or interest; holding or catching the attention”. Is your brand interesting? Does your marketing arouse curiosity or hold the attention of your intended audience?

To be interesting doesn’t mean you need to become a comedian or that suddenly you only share content featuring cute puppies. Being interesting means that you are interested in your audience’s needs and wants. It means that you can re…

Which is more important, quantity or quality? It seems like everyone has their own opinion about which one is “more” important. I think it’s asking the wrong question and seeks to justify an excuse. Yes, you need quantity because not every prospect is a good fit for your organization and yes, you need quality to ensure that your leads are qualified and likely to convert. It’s not one or the other, it’s both.

Most of your client journey is outside of your control. With all the modern technology …

In early 2021, I changed my tagline to Be Ready to Scale®. Shortly after that, I was meeting with a prospect and he asked me, “Why did you choose the word 'scale' instead of growth?”

At first, I was taken aback. It wasn’t a question I was expecting as we were talking about his company and how I could help him. I was happy to answer him though. It’s what makes me different from my competitors.

I explained that growth is something that is usually thought about in linear terms—a company acquires …

MVP. Sounds exciting. You want that title. Right?

Well, unfortunately, I am not going to talk about being the most valuable player. Instead, my thoughts are about a minimal viable product (MVP). I know that is nowhere near as sexy. And as you know, you don't want me talking sports. LOL!

Anyway, I want to draw attention to the words--minimal...viable...product—MINIMAL in particular.  

The concept is great, you spend as little as possible and generate the most revenue (and hopefully profit too)…

Are you looking to enhance your brand impact, drive sales, and achieve your revenue goals? Harnessing the power of brand messaging with category design is the key to unlocking growth and scaling your business.

In my experience, there are gaps between formal, traditional marketing statements, the pillars of marketing success, and the actual application and results of these structures. These statements are either too formal and wordy or too slapstick and trendy. The pillars used to build and defi…

As a B2B executive, the quest to find the ideal social media manager can significantly impact your company's digital marketing success. To streamline this process, it’s crucial to establish a clear understanding of your company's short- and long-term goals, its marketing goals, the necessary internal setup to support your inbound efforts, and the specific qualities to look for in a social media manager.

Establish Your Company and Marketing Goals

Before meeting potential candidates, it's cru…