Scaling Your Business TRANSFORM Stage

As fractional work gains popularity, various fractional CMO models are emerging. Some models focus exclusively on short-term strategic initiatives, like building a marketing plan or providing input on a strategic initiative, like a product launch or market expansion. In contrast, others focus on long-term engagements providing leadership and integration of every aspect of an organization’s marketing team and program.

The fractional model is especially advantageous for financially constrained co…

A fractional CMO can be an effective solution to the strategic shifts we’re seeing in corporate structures and the evolving role of the Chief Marketing Officer. Considering the many strategies, tactics, channels, and platforms available to drive growth, and coming up with a holistic marketing plan that takes a business’s stage and industry into account is a complex job. This is one of the core responsibilities of a Chief Marketing Officer—long-term strategy.

‍That is the role of a CMO or market…

Culture is not easy to build. It's even harder to change. Mark Scrimenti is a Fractional COO/CPO and Founder of Vivid Path Growth Consulting. This is his specialty. This is a shortened and modified version of a longer article that he wrote on his blog. You can check it out here.

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And Mark Scrimenti says...

I don’t need to tell you how the pandemic and post-pandemic conditions continue to disrupt the workplace status quo. As a fractional COO specializing in small and m…

A Fractional CMO offers a unique mix of flexibility, cost-efficiency, deep experience, and specialized expertise, adeptly filling the gaps left by the ever-changing landscape of traditional marketing roles. Through many conversations with founders and executives, we’ve identified some of the most common indicators that it’s time for an organization to hire a fractional CMO. The following six signs might indicate that your business is ready for a fractional CMO.

So how do you know you are ready …

In continuing my series about fractional executives, I really wanted to feature a fractional CFO. Anthony Nitsos is a fractional CFO and founder of SaaS Gurus. 

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And Anthony Nitsos says…

Did you know that most fractional CFOs do not do finance? It’s true. They really do accounting! This means they are focused on collecting the data from various sources, classifying the data in the accounting system, and producing financial reports, KPIs, and metrics. These…

The goal of this stage is to focus on long-term clients and long-term growth. This is all about continuing to improve your client experience and identifying where your next best opportunity lies. The questions you'll ponder will be:

• Will it be a new market, a new vertical, or a new product or service?
• Will you expand your current offerings?
• Will you seek to acquire another company?
• Will you seek to be acquired?

This stage is about making opportunistic, long-range decisions. Your focus i…

I don't often feature guest blog posts, but lately, I've been meeting amazingly talented leaders that I've changed my mind. Here is an article that will get you thinking from Valerie Cobb, fractional Chief Revenue Officer and the host of The Revenue Maze Podcast. If you haven't subscribed to it yet, I do recommend you subscribe today. And thanks for the plug Valerie!

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And Valerie Cobb says...

What happens when thought leadership, the former chairman and CEO of Google,…

What does it mean to scale your business?
How is it different from growing your business?
Is scaling the same for all businesses?

These seemingly common questions have very different answers. Growth and scaling are often talked about as if they were one and the same. But they're not and it's important to know the difference.

Scaling is about increasing revenue without incurring significant costs.

The intention is that as revenue grows, expenses only increase incrementally. When an organization is l…

Go-To-Market ensures that what you’re selling is what you’re delivering and that it always works for you. It focuses on brand experience from prospects through repeat clients and processes between marketing, sales, and client experience. Go-To-Market is about the entire revenue stream and creating high-performance revenue teams or RevOps.

Ok, now that you know what Go-To-Market is about and the results it seeks to achieve, let’s talk about how it accomplishes this. A successful Go-To-Market Str…

A successful Go-to-Market Strategy unifies and streamlines the brand experience between a potential client through a repeat client and the processes between marketing, sales, and customer experience so well together that you can't tell where the one starts and the other stops.

It’s a practical path for creating alignment to go from launch to transform without losing momentum and stalling out somewhere along the way. A Go-to-Market Strategy is a foundation for building high-performing teams to s…