Articles
Guest Post
Guest Post: A Quick Start Guide to Improve Your Organization's Culture
Culture is not easy to build. It's even harder to change. Mark Scrimenti is a Fractional COO/CPO and Founder of Vivid Path Growth Consulting. This is his specialty. This is a shortened and modified version of a longer article that he wrote on his blog. You can check it out here.
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And Mark Scrimenti says...
I don’t need to tell you how the pandemic and post-pandemic conditions continue to disrupt the workplace status quo. As a fractional COO specializing in small and m…
Guest Post: How Your Business Can Benefit from a Fractional CFO
In continuing my series about fractional executives, I really wanted to feature a fractional CFO. Anthony Nitsos is a fractional CFO and founder of SaaS Gurus.
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And Anthony Nitsos says…
Did you know that most fractional CFOs do not do finance? It’s true. They really do accounting! This means they are focused on collecting the data from various sources, classifying the data in the accounting system, and producing financial reports, KPIs, and metrics. These…
Guest Post: Be Prepared for a Crisis with the 7 Principles of the CEO’s Compass
I, like you, I'm sure, have been having a lot of conversations about being prepared for the next unknown--crisis or pandemic. While I work with organizations in the aftermath and reputation management side, I wanted to share an article with you from fractional CEO, Deb Coviello for a different perspective.
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Deb Coviello Says...
When an organization is experiencing a challenging situation, a crisis, or simply the perception of one, getting to the root…
Guest Post: How to Connect Your Brand with Reverence to Increase Your Social Impact
Continuing my guest post series, here is an article from Eben Greene, President and Vision Keeper of the top change management agency, ShiftUp. You've heard me talk about him before, he helped with the Omicle rebranding and we've partnered on projects.
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Eben Greene says...
Like meeting someone for the first time, your initial encounter with a business can leave a lasting impression. That feeling or belief in a company or product branding is powerful. It lays the gro…
Guest Post: When "Astro" Teller, Thought Leadership, and The Challenger Sale Collide...
I don't often feature guest blog posts, but lately, I've been meeting amazingly talented leaders that I've changed my mind. Here is an article that will get you thinking from Valerie Cobb, fractional Chief Revenue Officer and the host of The Revenue Maze Podcast. If you haven't subscribed to it yet, I do recommend you subscribe today. And thanks for the plug Valerie!
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And Valerie Cobb says...
What happens when thought leadership, the former chairman and CEO of Google,…
Christine Perkett Creates Virtual Work Before It Was Common Place
What started off as an interview with Christine Perkett of PerkettPR about social media, expanded to also include a discussion about the virtual world of PerkettPR and the things companies need to consider when deciding to take on social media. I found my conversation with her to be both enlightening and rewarding.
From the beginning she created her own way and has held true to her values. Creating a virtual company at a time when it was not common (the mid 90s) was not an easy task. Neither was…