Articles
News Release: Donating Skills at #SeaGiveCamp 2012

DePaoli worked with three teams on three completely different challenges: Hearing Speech and Deafness Center (HSDC) on redesigning their newsletter template; Eastside Friends of Seniors (EFS) on updating their websites, and; Plumbers wi…
LinkedIn Tip: How Many Groups Should I Join?
The better question is, “What groups should I join?” There are three main reasons why people join Groups on LinkedIn: professional association (others in your industry looking for and willing to offer tips and advice), target market (the group attracts the people you are looking to meet), or personal interest (even these usually go back to business in some way).
When you look at groups from this perspective it helps making the decision of which groups to jo…
LinkedIn Tip: Who Should I Connect To?
It is inevitable, someone . . . well many someones' will reach out to you and ask to connect to you on LinkedIn. Some you will know, some you will know but not want to connect with, and others will leave you thinking, “who on earth is this?”. Those you know …
Why Do Women Choose to Work in Construction?
Almost always said in a disapproving tone of curiosity, people seem to have a hard time believing that a woman could be passionate about construction. “If I got a dollar for every time I was asked how I got into construction, I would be a wealthier woman. People's curiosity points to the fact that they mostly don't know any women in construction now, so the fact that I started almost 30 years ago is considered an amazing happening....especially since there was no divorce or male family pressure …
Press Release: Mel DePaoli Target Marketing WAPDCA Speaker
Mel DePaoli, owner of Omicle: Contractors Doing it Right, author, and successful construction marketing specialist gave att…
Diversity Simplified
When you understand what diversity really is, you’ll then be able to understand how your and your employee's attitudes affect your company’s bottom-line results. But where do we start?
Let’s take a moment to think back to when you were a kid—ya know, jus…
How Diversity Accountability Can Effect Your Brand Building Initiatives
Diversity is not just about differences. It is also about similarities—the things that people have in common. Leveraging similarities can be an asset in solving business issues and is often underutilized or abused with little in-between.
Assuming that diversity means differences and similarities let me share with you where many companies go wrong with diversity. They miss the element of difference and only focus on similar or what is familiar. Familiar is safe, reduces immediate risk, and puts…
Press Release: Mel DePaoli Diversity Speaker at National AGC Annual Convention

Mel DePaoli, internationally recognized author, national speaker and successful construction culture and marketing specialist gave attendees strategies for putting together a diversity program that produces results, is measurable and will build their brand within minority communities and the fed…
Judged Unfairly: It’s a Reality

Somehow along the way, our society has decided that certain types of people or certain genders know or do certain things. That is the reality women in construction have to face daily, the judgment that just because they are a woman, they couldn’t possibly know anything about construction, the process, the tools, the technique, or speak the lingo.
When a woman walks into a room, “you start at a negative three. Men are taken at face-value and just be…
The ROI of Diversity
Would you be surprised to learn that on average, when diversity is implemented as a process of change it has a one to three hundred percent ROI! (Honest it does!)
It also typically has a higher ROI than other company training initiatives, decreases employee turnover, increases customer loyalty, and can help you land more jobs. . . just to name a few.
By the…