Articles
Most Innovative Ways to Recognize Your Employees
I posted the below text about a year ago to get some feedback, when I was switching my site, I rediscovered it and wanted to share again. Hope you enjoy it and it gives you some great ideas for saying "Thank you" this year. Recognizing your employees (when done properly) is an incredible element of your culture. It can be a driving force that leads to the most amazing results. Your employees end up feeling like what they do matters. Happy employees lead to happier customers and better results fo…
Do You Want a Chief Marketing or Metric Officer?
How important do you think it is for a CMO to be creative?
Traditionally, a CMO is defined as Chief Marketing Officer. I saw an interview with a company that was seriously considering changing its definition to Chief Metric Officer. They felt measuring the metrics of campaigns was far more important than the creativity in today’s market.
When you look at recent economic events, let’s say over the last three years, and factor in that an average CMO remains in one job for only 18 months, to me…
Where has Responsibility Gone? Blame & Fault by Apple
I don’t normally jump on the latest bandwagon, but this one seemed too fun to miss out on. Earlier this summer, Steve Jobs set a new business example for others to follow—blaming the customer by saying “Stop holding the phones in that way.”
Apple’s launch of a much desired iPhone 4 was less than positively accepted. Customers soon started complaining about losing signal. When Apple’s loyal customer base turned to them for help, all they heard, was “it is your fault.”
Really, it’s the customers’ fa…
Truth Bomb: You Will Fail in Marketing and It's OK.
It’s true, 90% of all B2B companies market in pretty much the same way. It goes something like this:
Make a product/service
Talk a lot about their product/service
Produce a load of boring content and collateral to sell their product/service
Use various techniques to attempt to stand out and cut through the noise
Use a variety of channels and platforms like advertising, email, or direct marketing, as well as social media to make people aware of their product/service
Build a sales funnel and manage and …
Do You Need A Website?
So where do websites fit it? I think it is a justified question that will spark many different opinions.
Gone are the days where what the company says goes. For some it was replaced with customers speaking their mind—both good and ba…
Should Your Company be Emulating Apple?
Instead of writing a testim…
Emerging Trends in the Construction Industry
The economy turning around is not going to save all of the companies that still remain. The economy that emerges will have vastly different rules, expectations, and reasons why people will buy. The companies that do sur…
Brush Masters: Construction Companies Using Social Media-Behind the Scenes
Behind the Scenes: the Marketing Strategy & Policies Around Social Media
Q: Does your company have a policy on social media?A: No currently, we do not.
Q: What is your marketing strategy?
A: In the typical year, Brush Masters participates in several tradeshows, has heavy involvement with local construction associations (BATC – …
Brush Masters: Construction Companies Using Social Media–The Tools
The Tools: Social media tools that are used and how they are utilized
Q: Please introduce yourself Josh, the company, and tell us about your responsibilities.A: Hello, my name is Josh Brott…
How Far is Too Far When Setting Hiring Criteria?
I once met with a company that openly admitted and bragged about their hiring criteria. They were certain they had figured it out—perfectly. This I had to hear!
The company prided itself on being a ‘green company.’ Being green, they felt was a core aspect of the business. Decisions were made and green policies were enforced around this concept. Being green was a key aspect in all of their marketing and they even educated customers and prospects about it. I commend this company for taking such an…