Articles

All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.

This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…

A fractional CMO can be an effective solution to the strategic shifts we’re seeing in corporate structures and the evolving role of the Chief Marketing Officer. Considering the many strategies, tactics, channels, and platforms available to drive growth, and coming up with a holistic marketing plan that takes a business’s stage and industry into account is a complex job. This is one of the core responsibilities of a Chief Marketing Officer—long-term strategy.

‍That is the role of a CMO or market…

Culture is not easy to build. It's even harder to change. Mark Scrimenti is a Fractional COO/CPO and Founder of Vivid Path Growth Consulting. This is his specialty. This is a shortened and modified version of a longer article that he wrote on his blog. You can check it out here.

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And Mark Scrimenti says...

I don’t need to tell you how the pandemic and post-pandemic conditions continue to disrupt the workplace status quo. As a fractional COO specializing in small and m…

A Fractional CMO offers a unique mix of flexibility, cost-efficiency, deep experience, and specialized expertise, adeptly filling the gaps left by the ever-changing landscape of traditional marketing roles. Through many conversations with founders and executives, we’ve identified some of the most common indicators that it’s time for an organization to hire a fractional CMO. The following six signs might indicate that your business is ready for a fractional CMO.

So how do you know you are ready …

In continuing my series about fractional executives, I really wanted to feature a fractional CFO. Anthony Nitsos is a fractional CFO and founder of SaaS Gurus. 

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And Anthony Nitsos says…

Did you know that most fractional CFOs do not do finance? It’s true. They really do accounting! This means they are focused on collecting the data from various sources, classifying the data in the accounting system, and producing financial reports, KPIs, and metrics. These…

I, like you, I'm sure, have been having a lot of conversations about being prepared for the next unknown--crisis or pandemic. While I work with organizations in the aftermath and reputation management side, I wanted to share an article with you from fractional CEO, Deb Coviello for a different perspective. 

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Deb Coviello Says...

When an organization is experiencing a challenging situation, a crisis, or simply the perception of one, getting to the root…

Did you know? 70% of marketers are actively investing in content marketing, making it critical that you develop a good content strategy to compete in your industry.

An effective content marketing strategy will answer specific questions like:

• Who will be reading your content? How many audiences do you need to create content for? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user.
• What problem will you be solving for …

Continuing my guest post series, here is an article from Eben Greene, President and Vision Keeper of the top change management agency, ShiftUp. You've heard me talk about him before, he helped with the Omicle rebranding and we've partnered on projects.

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Eben Greene says...

Like meeting someone for the first time, your initial encounter with a business can leave a lasting impression. That feeling or belief in a company or product branding is powerful. It lays the gro…

The goal of this stage is to focus on long-term clients and long-term growth. This is all about continuing to improve your client experience and identifying where your next best opportunity lies. The questions you'll ponder will be:

• Will it be a new market, a new vertical, or a new product or service?
• Will you expand your current offerings?
• Will you seek to acquire another company?
• Will you seek to be acquired?

This stage is about making opportunistic, long-range decisions. Your focus i…

I don't often feature guest blog posts, but lately, I've been meeting amazingly talented leaders that I've changed my mind. Here is an article that will get you thinking from Valerie Cobb, fractional Chief Revenue Officer and the host of The Revenue Maze Podcast. If you haven't subscribed to it yet, I do recommend you subscribe today. And thanks for the plug Valerie!

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And Valerie Cobb says...

What happens when thought leadership, the former chairman and CEO of Google,…