Articles
Yes! LinkedIn Endorsements matter!
Simply put...Endorsements are LinkedIn's way of verifying what you say you know.
Before they rolled out the endorsements, LinkedIn would just ask you what your Professional Skills are and then take it at face value. But then there were people that understood that LinkedIn is a search engine and applied SEO techniques to their profile skewing LinkedIn's search results. So now, LinkedIn asks you what you say you are an expert in, and then goes and asks your connections if that is true!
So the more e…
Before they rolled out the endorsements, LinkedIn would just ask you what your Professional Skills are and then take it at face value. But then there were people that understood that LinkedIn is a search engine and applied SEO techniques to their profile skewing LinkedIn's search results. So now, LinkedIn asks you what you say you are an expert in, and then goes and asks your connections if that is true!
So the more e…
Mel DePaoli Interviewed on The Brand Journalist Advantage #TBJApodcast
How to communicate your brand message. Mel DePaoli shares brand message insights and consumer engagement strategies. Find out what you should be doing to win clients. Listen to #TBJApodcast.“People think in stories, not statistics, and marketers need to be master storytellers. But to encourage your audience to take action, you need to move beyond storytelling to “story-doing".” DePaoli says.
Brand Journalism is journalistic storytelling that focuses on communicating messages that consumers care a…
Did you know that each LinkedIn Group has its own rules?
If social media didn't seem complicated enough, it is true that each group on LinkedIn has its own rules. As a member of that group you are expected to follow those rules or you the group moderator could put you on restriction which means that all of your posts and comments have to be approved before they go public. You could also be banned from the group, or worse, you could be put in LinkedIn jail if you violate to many groups rules. But don't worry, most group managers will give you at least …Was Starbucks’ #RaceTogether campaign really a failure?
The campaign lasted less than week. There was a formal announcement in the press to both launch and cancel it. Articles are being 
written about it regularly and the social media posting is still ongoing! So was the campaign really a failure?
The purpose of any campaign is to break through the noise of our day to day lives and give our audience a reason to remember our brand. Most companies choose safe campaigns conforming to society’s acceptance of what is right or wrong. These campaigns usually …
written about it regularly and the social media posting is still ongoing! So was the campaign really a failure?The purpose of any campaign is to break through the noise of our day to day lives and give our audience a reason to remember our brand. Most companies choose safe campaigns conforming to society’s acceptance of what is right or wrong. These campaigns usually …
City of Shoreline Quick-Start - Mel DePaoli Presents Leveraging LinkedIn and YouTube
This announcement was originally published on the City of Shoreline's Area News website on March 15, 2015.
Join the business community at Quick-Start on Tuesday March 17th, 2015 from 12:00 to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N. for the first of a special 2 part series.
Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. These workshops are designed to be helpful for start-up, existing or potential business owner…
Join the business community at Quick-Start on Tuesday March 17th, 2015 from 12:00 to 1:30pm at Shoreline City Hall, 17500 Midvale Avenue N. for the first of a special 2 part series.Quick-Start Shoreline is presented by Shoreline Community College Small Business Accelerator and the City of Shoreline. These workshops are designed to be helpful for start-up, existing or potential business owner…
Who wants to be “Monetized”?
Every brand has multiple tribes: your target market, your clients, your employees or your vendors, all of them work with you and follow you for a set of reasons. I spend a lot of time working with companies developing an understanding of just who their tribes are, how to communicate with them, and how to grow these multiple tribes.Loyal tribe members are often referred to as having brand loyalty. What is critical to understand is they will not be loyal to you because you paid them, twisted their…
How to Craft Amazing Brand Names that are Sticky
Have you noticed that naming a brand is one of the hardest aspects of branding? Good brand names have a certain "stickiness" to them. This "stickiness" is what makes them memorable and repeatable. It also makes your competition go, "Damn, I wish we came up with that!" But the wonderment of creating that "stickiness" and identifying the perfect brand name doesn't come the second you tell it to. Instead, it usually takes time, intention, and willingness to consider what you never thought of before…
Social Media Leadership at City U Seattle
City U Seattle presenters.On Wednesday, October 15th 2014, over eighty community, business, and education leaders converged on City University of Seattle to celebrate the new School of Applied Leadership (SAL). The breakfast celebration was full of energy as leaders collaborated, learned from each other, and networked along with celebrating the School. The Leadership conversation began at this breakfast.
One of the goals of the new School of Applied Leadership is to be a catalyst for leadership …
#IceBucketChallenge: Unplanned Viral Success
As one of the over 3 million people who have participated in the Ice Bucket Challenge, it has been amazing to watch the success of this campaign.
Before I was challenged, I was in a meeting with the Executive Director of a nonprofit and I was asked for my thoughts on the Ice Bucket Challenge from a branding perspective. The gentleman I was meeting with shared his surprise that it was not created by an agency and how quickly it took off. To him, while it is a great and admirable success, he didn’t…
Before I was challenged, I was in a meeting with the Executive Director of a nonprofit and I was asked for my thoughts on the Ice Bucket Challenge from a branding perspective. The gentleman I was meeting with shared his surprise that it was not created by an agency and how quickly it took off. To him, while it is a great and admirable success, he didn’t…
What Do Technology, Sociology, Psychology, and Social Media Have in Common?
"Social media is more about sociology and psychology, than it is about technology" ~ Brian Solis.
While I agree with the concept of this quote, overall, I disagree. You can spend all your time studying sociology and psychology--have them mastered if you will. This studying will only make you book smart. You’ll have the ability to see trends in case studies and get a feel for what will probably happen in this situation or that.But what happens when you actually interact with real people? What hap…