Articles
Me Too Branding. Don’t Be A Copycat.
Ooohhhh me too. Me too. Me too. 
When a brand so closely resembles another in communications, logo, name, or colors that it causes confusion in the market and to its customers, it is called a copycat brand or as I call it, a “Me Too Brand.”
I once met with this tech company whose whole strategy was to intentionally be a Me Too Brand. Their plan was to confuse the market so they could steal their competitor’s clients. They even went so far as to rename their company. They took the company’s two-w…
Stand Out, Don't Blend In
…just like everyone else.
We tend to travel in packs, copying what each other are doing hoping that someone will think we are different or we are special…that we are unique from our competition._____________
That doesn’t make you stand out. In fact, that makes you blend in and to be frank, forgettable.Your market isn’t stupid, they’re on to you and frustrated that you look and sound just like everyone else. They are left wondering, “If you are so different why can’t I tell the difference?”
To st…
Banish the Buzzwords to Ensure You Stand Out Now
Do you remember watching the Charlie Brown cartoons? In those cartoons, whenever the teacher would respond to one of the kids, we as the audience would hear “wa wa wa wa wa”. Much like what kids hear (or don’t hear) when their parents or teachers tell them to do something. Or, much like us when we read or hear the same buzz words over and over and over and over again! Each year, LinkedIn releases the latest overused buzzwords that it recommends you remove from your profile if you want to stand o…
Be Determined in Getting Clear About Who Your Target Audience Is
One of the main challenges that businesses face is attracting their ideal client. For many, they see the total addressable market (TAM) and multiply that by the price of their product or service—it's HUGE!! And it’s not reality. You can have the best sales funnel and the product or service offerings but if you are not attracting the right people then you have a problem. Your problem only gets bigger when developing and implementing your marketing strategy because you end up doing more, paying mo…
My International Immersion to Vietnam was Amazing!
Thank you again for your support as I continue with this journey!
How to Boost Your Social Media Performance
As a B2B executive, you understand that social media isn’t just a passing trend; it’s a critical component of a modern marketing strategy. However, it’s not a standalone solution but a potent amplifier to complement your objectives. Here are vital strategies to ensure your social media endeavors align with your company goals.
The Misleading Nature of Numbers
It’s often said that numbers don’t lie, but they don’t always present the whole truth. Shockingly, statistics reveal that a staggering …
Connecting People and Technology for Building Your Brand
Your brand is not like Vegas—what people say on social media about your brand does not stay there! In fact it actually drives whether you get the sale or not.
Did you know: 71% of consumers are likely to purchase an item based on social media recommendations?
When you understand the difference between how technology communicates verses how people communicate and then how to merge them together you’ll begin to understand why some brands go viral or are able to build that cult-like following—two g…Mel DePaoli featured as a #LadyLeader: We idealize people who are famous, have a fancy title, or have a lot of money
The Selfish Selfie
There was a time when what we now call a “selfie” was cute, sweet, fun, memorable, and even unpredictable. Contrary to popular belief, the selfie was not invented when our phones got cameras. They have been around for a long time, just by other names.Let’s go back to days of Polaroid’s, 35 mm, and 110 film. Even in the days of film we took selfies. It was how you documented a vacation that you were on but didn’t have anyone to take the picture, or it was you hanging out with your friends wanting…
Mel DePaoli Goes Back to School to Get an Executive MBA Degree
My intention of going through this program is to obtain a different and more enhanced perspective of the business market, experience the international immersion session that is bui…